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Oct. 21, 2026 Source: Plant Based Products Council news release Washington, D.C. -- The Plant Based Products Council (PBPC) today released its 2026 Consumer Trends Research, finding that Americans' interest in plant-based products continues to grow, with 87% of consumers viewing plant-based products favorably and 75% saying they are familiar with products and materials made from plants. Conducted by Cygnal, the annual research found consumer favorability toward plant-based products has increased for four consecutive years, reaching its highest level since 2020. The findings also demonstrate strong support for expanding domestic production of plant-based materials, creating new opportunities for American farmers, manufacturers, and businesses. "Year after year, Americans continue to demonstrate that plant-based products have become an established part of consumer purchasing patterns," said James Glueck, Executive Director of the Plant Based Products Council. "Consumers are increasingly familiar with these products, they like what they see, and they want more options. That's good news for American agriculture and manufacturing, which have an enormous opportunity to meet this demand, create new markets for U.S.-grown crops, and bring more innovative products to market." Plant-based products are nonfood products made wholly or partly from renewable plant materials, including corn, soybeans, and other agricultural feedstocks. These materials can be used to make everyday items, from packaging and household cleaners to clothing, personal care products, and automotive components. Key findings from PBPC's 2026 Consumer Trends Research include: · 87% of consumers view plant-based products favorably, up from 85% in 2025. The share who are extremely or very favorable rose to 58%, the highest level since tracking began in 2020. · 75% of consumers are familiar with plant-based products, up from 71% in 2025 and 56% in 2020. · 87% of consumers are likely to purchase or use plant-based products in the next three months, with 28% saying they are extremely likely to do so, up from 24% in 2025. · 75% of Americans agree that producing more plant-based products and materials domestically strengthens national security by reducing reliance on foreign supply chains, including China. · 73% support federal incentives that encourage companies to produce more plant-based products and materials, including 70% of Republicans and 81% of Democrats. The research demonstrates that consumer enthusiasm for plant-based products extends across a wide range of everyday applications, including packaging, household cleaners, personal care products, clothing, and more. Consumers continue to value qualities such as recyclability, biodegradability, performance, and product quality, reinforcing the importance of innovation as the industry grows. Beyond consumer demand, the findings point to broad agreement on the value of producing more plant-based materials in the United States. Support for federal incentives has remained steady at 73%, up from 63% in 2022. Americans also recognize the potential for domestic production to strengthen national security, reduce reliance on foreign supply chains, and expand economic opportunities for U.S. agriculture and manufacturing. PBPC's annual Consumer Trends Research tracks Americans' awareness, perceptions, and purchasing behaviors related to plant-based products and materials. The 2026 survey was conducted by Cygnal among 1,000 U.S. adults ages 18 and older from Sept. 17-21, 2026. The 2026 Consumer Trends Research findings are available at PBPC's Consumer Trends Research page. About the Plant Based Products Council The Plant Based Products Council is an association of like-minded organizations that are advocating for a shift toward a more circular bioeconomy through greater adoption of renewable, plant-based materials supported by appropriate end-of-life infrastructure. We educate stakeholders and advocate for programs and policies that will support the growth of the plant-based products industry, helping to harness its economic potential to deliver a more sustainable future. Learn more at www.pbpc.com. Tweet |
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