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Nov. 5, 2026 Source: Nofence news release ST. PAUL, MINNESOTA -- Nofence, the pioneer of virtual fencing for livestock, and EarthOptics, a soil technology and intelligence company, announced today a collaboration to explore how their complementary technologies can create more value for producers. The companies will run an on-ranch pilot through the end of 2026, combining Nofence's livestock location and grazing-management tools with EarthOptics' soil data. The pilots are planned on working ranches in Arkansas and Hawaii across 1000's of acres of pastureland. The teams will work with the producers to identify which insights support day-to-day management and where additional data or analysis is needed. The companies may expand the pilot to additional ranches, including in Texas and Nebraska, depending on the initial work and producer interest. "Ranchers don't need more apps, they need better answers," says Alex Bell, US Managing Director at Nofence. "Nofence already lets producers monitor and move their livestock without building a single fence. Pairing that with EarthOptics' view of what's happening in the soil is a natural fit. This pilot is about proving on a real ranch that two companies working together can deliver more value than either of us could alone." During the pilot, the companies will evaluate several use cases: · Smarter paddocks and rotations: using soil data to inform where Nofence virtual boundaries are placed and when herds are moved · Animal and land insight together: combining livestock movement data with soil and satellite data to understand grazing pressure and pasture recovery · Forward-looking decisions: exploring whether combined data can improve forage-growth forecasts and grazing recommendations · Measuring outcomes: exploring whether the combined data can improve how soil carbon, productivity and other environmental outcomes are measured, supporting ranchers who take part in supply-chain and ecosystem marketing programs "The best grazing decisions come from understanding both the animal and the land," says James Clement, chief growth officer and president at EarthOptics. "Our technology helps producers see what's happening below the surface. Bringing that insight together with Nofence's virtual fencing and precision livestock management platform means a producer can act on it right away. We're excited to start on the ground with a rancher who will tell us honestly what works and what doesn't." Both companies stress that the technologies are intended to support, not replace, a producer's experience, judgment and stockmanship. Any exchange of producer data between the companies will be done with appropriate authorization per the companies' privacy policies and customer permissions. About Nofence Nofence is a Norwegian agtech company and the inventor of GPS-based virtual fencing for livestock. With more than 200,000 collars sold across Europe and North America, and more than 20 million grazing days of behavioral data behind every insight, Nofence delivers precision livestock management: containment, herd health monitoring and land management in a single platform. Nofence.com. About EarthOptics Headquartered in Minneapolis, Minnesota, EarthOptics harnesses advances in soil-sensing technologies, genomics, and data science to provide farmers and ranchers with deep, actionable insights into their soil's chemical, physical, and biological properties. By blending cutting-edge laboratory analysis with industry-leading field-based sensors, we deliver powerful predictive insights that enable producers to optimize input use, improve soil health, increase yields, and unlock new opportunities in sustainable agriculture. EarthOptics is also the leading carbon measurement company in the U.S., supporting carbon market growth with accurate, verifiable soil data. The company has offices in Minneapolis, Minnesota; Raleigh, North Carolina; Emeryville, California; and Arlington, Virginia, with laboratories in Emeryville, California, and Raleigh, North Carolina. Learn more at www.EarthOptics.com. Tweet |
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