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Nov. 6, 2026 Source: Lessiter Media news release BROOKFIELD, Wis. -- Veteran sales professional brings nearly two decades of experience in business development, strategic account management and consultative selling.
Hardt brings nearly 20 years of sales experience, including business development, enterprise account management, sales training and team leadership. Throughout his career, he has focused on building customer relationships, identifying business opportunities and developing solutions that help organizations achieve their growth objectives. His professional background includes sales leadership and training responsibilities with CPI, where he has held roles involving enterprise sales, account management, team leadership and sales development. Hardt's experience includes working with business decision-makers, managing complex sales opportunities, developing new accounts and helping sales professionals strengthen their effectiveness through coaching and training. In his new position, Hardt will work with agricultural manufacturers, equipment suppliers, service providers and other agribusiness organizations to develop integrated advertising, marketing and sponsorship programs across Lessiter Media's portfolio of industry-leading publications, digital platforms and conferences. These include No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Farm Equipment, Precision Farming Dealer, Rural Lifestyle Dealer and Ag Equipment Intelligence, along with the company's agricultural conferences National No-Tillage Conference, Strip-Till Conference, National Cover Crop Summit, Dealership Minds Summit, Precision Farming Dealer Summit, Ag Equipment Intelligence Executive Summit and additional educational programs. "Aaron brings an impressive combination of sales experience, business development skills and a strong understanding of how to build lasting customer relationships," said Mike Lessiter, President and CEO of Lessiter Media. "Our business has always been built on understanding the specialized markets we serve and helping advertisers connect with highly engaged audiences. We believe Aaron's consultative approach and experience developing business relationships will make him a valuable addition to our sales organization." "At a time when the media industry continues to evolve, we're committed to investing in experienced sales professionals who can help our advertising partners navigate those changes and find new opportunities to grow their businesses." Hardt will focus on strengthening relationships with existing advertisers while identifying new opportunities for agricultural businesses to reach farmers, equipment dealers and other industry decisionmakers through Lessiter Media's print, digital, video, custom content and event sponsorship programs. His appointment reflects Lessiter Media's continued investment in its sales organization and its commitment to delivering measurable marketing opportunities for companies serving the agricultural industry. Hardt will be based at Lessiter Media's headquarters in Brookfield, Wisconsin. Experienced sales and business development professional brings a strong background in customer relationships, organizational leadership and event coordination.
Dworak joins Lessiter Media with more than 20 years of professional experience in sales leadership, account management, customer relations, event management and business development. Her background includes managing multimillion-dollar sales territories, coordinating business initiatives and building long-term relationships with customers and industry partners. Most recently, Dworak served as Regional Sales Director for RefrigiWear, where she ranked second among 15 sales professionals in 2024, generating $5.26 million in revenue. Her previous experience includes account management with Integra Healthcare Equipment and sales leadership positions with UniFirst, where she earned recognition for outstanding sales performance. In addition to her corporate experience, Dworak has been active in organizational leadership, event planning and volunteer initiatives, including coordinating conventions, training programs and sponsorship activities. In her new role, Dworak will help manage Lessiter Media's portfolio of agricultural and equine industry conferences, summits and educational events, including the National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit, Ag Equipment Intelligence Executive Summit, National Cover Crop Summit and International Hoof-Care Summit. Her responsibilities will include event planning and execution, site selection, venue and vendor coordination and support, budget management, attendee experience, and sponsor and exhibitor relationships. "Jaimie brings an excellent combination of business experience, organizational skills and a customer-focused approach to our event operations," said Mike Lessiter, President and CEO of Lessiter Media. "Our conferences have earned a reputation for delivering practical education and valuable industry connections. We believe Jaimie's experience and attention to customer relationships will help us continue strengthening that experience for attendees, sponsors and industry partners." About Lessiter Media Founded in 1981, Lessiter Media Inc. is a family-owned business-to-business media company serving the agricultural and equine hoof-care industries. Its publications and media brands include No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Farm Equipment, Precision Farming Dealer, Rural Lifestyle Dealer, Ag Equipment Intelligence and American Farriers Journal. The company also produces nationally recognized conferences, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit, AEI Executive Summit, National Cover Crop Summit and International Hoof-Care Summit as well as other educational programs. For more information, visit LessiterMedia.com. Tweet |
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