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Nov. 11, 2026
Source: Certified Agriculture Group news release Westfield, N.C. -- As agricultural producers finalize their year-end financial and tax planning, new national research from Stratovation Group reveals a powerful trend: 87% of farmers and ranchers are factoring pickups into their Section 179 equipment purchase strategy. "Our research found that farmers expressed a high level of interest in using the federal Section 179 tax provision to deduct the full purchase price of qualifying work vehicles in the year they are placed in service rather than depreciating them over several years. This represents a strong directional market signal that could make a real impact for farmers this year," noted Cameron Camfield, founder and CEO of The Stratovation Group. According to Pat Driscoll, CEO of The Certified Agriculture Group, the clock is ticking to put this tax provision into motion before the end of 2026. "Upgrading a work truck this year is one of the most effective ways for farmers to reduce taxable income in 2026," Driscoll said. "Even more telling for the retail truck market, 95% of farmers stated they are willing to switch dealerships to capture added value when upgrading their pickup trucks when using Section 179," he added. That unmatched value comes from AgPack, an exclusive package of agricultural supply savings (discounts & rebates) worth up to $48,000* in operational ROI. Available at no additional cost, and only through Certified Agriculture Dealerships with the purchase of every new or qualified preowned truck or SUV, AgPack allows farmers and ranchers to double down on their Section 179 strategy by stacking exclusive operational savings on top of significantly reduced tax liabilities with one purchase. Why Section 179 Matters Right Now for Producers For farmers and ranchers managing tight margins, input costs, and shifting operational needs, timing is everything. Especially when unexpected ARC/PLC payments, diesel fuel reimbursements and improved commodity values have pushed taxable income significantly higher than expected. Section 179 provides a direct mechanism to: · Accelerate Savings: Deduct the entire cost of qualifying work trucks and equipment upfront rather than waiting years for standard depreciation. · Reinvest in Operations: Lower tax liability at year-end, freeing up capital to reinvest directly back into the farm or ranch. · Upgrade the farm or ranch vehicles: Significant capital has been expensed over the last few years, improving large equipment fleets under Section 179. For most operations, that came at the expense of letting the pickup fleet age, which is why many producers are looking at pickups in their Section 179 spend this year. The Certified Ag Advantage: More Than Just a Truck While standard automotive dealerships sell vehicles, Certified Agriculture Dealerships understand the business of agriculture. By combining the financial benefits of Section 179 with AgPack's savings on tires, lubricants, fencing, and farm/ranch supplies, Certified Ag Dealers provides an even stronger, time-sensitive reason to buy. "Farmers and ranchers shouldn't just settle for a vehicle transaction--they should demand a business partnership that adds real value to their operation," Driscoll said. "By pairing Section 179 tax savings with up to $48,000 in AgPack+ benefits, we are giving agricultural producers a powerful incentive to maximize their purchasing power before the clock runs out on the tax year." Plan Your Upgrade Today Producers looking to optimize their year-end tax strategy while maximizing their return on investment can browse inventory on AgTruckTrader.com which ensures that every vehicle viewed is listed exclusively by a Certified Agriculture Dealership. Unlike standard automotive lots, Certified Agriculture Dealers understand the unique financial cycles, heavy towing demands, and operational requirements of farming and ranching. Farmers, ranchers and growers can secure their free ID at Get Your AgPack ID, or connect with a local expert by contacting Pat Driscoll or Jessica Soltero at 336-755-7632. * During 2025, the average AgPack savings totaled $19,171 per truck based on AgPack benefits redeemed. AgPack offers are subject to change, visit GetAgPack.com for current details. + AgPack has no cash value that can be applied, in whole or part, to the actual purchase of the vehicle. Nor does AgPack affect the final price of the vehicle in any way. About Stratovation Group: Stratovation Group is a nationally recognized agricultural marketing, research and communications consulting firm that delivers informed strategies and tactical excellence. The firm conducts stakeholder and farmer research and offers market insights, strategic planning, event management and communications services, from advertising to multimedia content production, to companies and organizations across the food and agricultural value chain. To learn more, visit www.stratovationgroup.com. About Certified Agriculture Dealer Program - Franchised, U.S. based automotive dealerships are required to retain at least one employee each in sales, parts & service that has completed rigorous core training, as well as attend regular update training, to know and understand the uniqueness of their agriculture customer base. Once Certified, only these dealers can offer the exclusive benefits of AgPack, specialty agriculture truck financing with CADFi and specialty agriculture extended service products with CADProtect. In addition, only Certified Agriculture Dealers are allowed to list their AgPack eligible inventory on agriculture's digital truck resource, AgTruckTrader.com. About AgPack - A package of farm and ranch supply savings available exclusively through Certified Agriculture Dealers, AgPack gives the agriculture truck customer an immediate return on their vehicle investment. These product savings are awarded to qualified vehicle buyers, with the purchase of a qualified vehicle, at no additional cost to the customer by several leading brands within the agriculture industry. To qualify for AgPack, the truck buyer simply needs to prove ownership interest in a farm or ranch. AgPack is stackable on top of any available OEM incentives, fleet or VIP offers and/or dealer discounts; awarded per vehicle, not per customer; and can be awarded on qualifying new and used truck purchases. Tweet |
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