CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025










KUBOTA HONORS VETERANS DAY WITH YEAR OF EXPANDED SUPPORT FOR MILITARY VETERANS
U.S. Marine Corps veteran Jeff Morrison and his family stand alongside the new Kubota M7060 utility tractor he received through Kubota's Geared to Give program. The Morrison family is supported by their local Kubota dealer, Portland Implement, in Cashton, Wisconsin.


Source: Kubota news release

Grapevine, TX - In recognition of Veterans Day, Kubota Tractor Corporation is highlighting its continued commitment to supporting America's military veterans and their families through its "Geared to Give" program and partnerships with Farmer Veteran Coalition (FVC) and Boot Campaign.

Throughout 2026, Kubota honored five farmer veterans with new equipment, expanded its support for programs benefiting veterans and military families, and engaged its nationwide dealer network and customers in giving back to those who have served.

"Kubota forges partnerships with organizations like the Farmer Veteran Coalition and Boot Campaign to stand with veterans and help make a difference in the real challenges they face," said Alex Woods, President of Kubota Tractor Corporation and a veteran of the Army National Guard. "Veterans Day is an important opportunity to honor the men and women who have served our country, but our commitment to supporting them extends throughout the year. Whether we're helping farmer veterans grow their agricultural operations or supporting the health and well-being of veterans and military families through our efforts with Boot Campaign, our goal is to make a meaningful difference in their lives."

Kubota's commitment to veterans was highlighted in a November 8 segment on FOX & Friends, filmed at Kubota Manufacturing of America in Gainesville, Ga., showcasing the company's efforts to build America's future by investing in the communities where it operates and creating careers that matter.

Recognizing Farmer Veterans at NASCAR San Diego Weekend
In June, Kubota and FVC celebrated five farmer veterans during NASCAR San Diego Weekend at Naval Base Coronado, California, where the recipients were honored during a special pre-race ceremony ahead of the NASCAR Cup Series race and presented with ceremonial keys to new Kubota equipment to support their farming operations.

The 2026 farmer veteran equipment recipients included:
• Keelan Brown, U.S. Navy veteran, Lawrenceburg, Tennessee
• Justin Butts, U.S. Navy veteran, Berne, New York
• Hudson Grigg, U.S. Marine Corps veteran, Hesperus, Colorado
• Jeff Morrison, U.S. Marine Corps veteran, Chaseburg, Wisconsin
• Joseph Santry, U.S. Army veteran, Columbia, California

The 2026 farmer veteran equipment donation initiative received more than 700 applications through FVC's Farmer Veteran Fellowship Fund, with one recipient selected for each of Kubota's five operating divisions across the country.

Since establishing Geared to Give in 2015, Kubota has provided more than $1.2 million in organizational support and grants to veterans through FVC, along with 56 pieces of donated Kubota equipment to farmer veterans nationwide. The program also offers exclusive equipment discounts to eligible FVC veteran members through authorized Kubota dealerships.

Expanding Support for Veterans and Military Families Through Boot Campaign
During Military Appreciation Month in May, Kubota continued its partnership with Boot Campaign, a national nonprofit dedicated to honoring and restoring the lives of veterans and military families through individualized, life-improving care. Through a nationwide fundraising initiative, Kubota dealers and customers were encouraged to support the organization by making donations at participating dealerships or online and purchasing boots and co-branded merchandise through Boot Campaign. Kubota also committed to matching donations dollar for dollar, up to $50,000.

In 2026, the initiative generated approximately $160,000 in support, up from $100,000 in 2025. The increased support helps advance Boot Campaign's mission to address the hidden wounds of war and provide personalized care for veterans and their families.

Kubota will continue working alongside Farmer Veteran Coalition and Boot Campaign in 2027, building on these efforts to expand opportunities to support veterans and military families.

For more information about Kubota's veteran-focused initiatives, visit Kubota Cares. To learn more about Farmer Veteran Coalition, visit FarmVetCo.org, or visit BootCampaign.org for more information about Boot Campaign.


Search News & Articles








Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement