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Nov. 12, 2026 Source: Meister Media Worldwide news release Willoughby, OH - CropLife Media Group, the trusted voice of ag retail and distribution and a brand of Meister Media Worldwide (MMW), the leading agriculture media, events and intelligence company serving global specialty agriculture, announced today the relaunch of CropLife.com. The redesigned site loads faster, adapts to every screen and is easier to navigate. It is the first visible step in a broader expansion MMW plans to roll out through 2027. See the new CropLife.com video. "Ag retail runs on trust, and CropLife has spent more than 100 years earning it. A faster, more mobile-friendly site protects that trust and better serves the market as a whole, and it gives advertisers a more polished environment and sharper, more measurable ways to reach their target audiences at every stage of the buying cycle," said Lauren Fitzgerald Lewis, Chief Executive Officer, Meister Media. "This relaunch is the first visible step in a broader 2027 expansion, and we are investing in these platforms leading through this new era in ag retail." For readers, CropLife.com's faster performance and mobile-responsive design make coverage easier to access on the go. Updated navigation helps ag retail buyers find market news, analysis and industry reporting more directly. "Ag retailers face tough challenges today. We want our readers to easily access CropLife articles that provide ideas for strategizing new ways to profitable," Renee Targos, Group Editor of CropLife. "The redesigned site gives readers cleaner navigation and a layout built for any device, so they can find the news, analysis and insight they need and respond to change in the industry wherever they are working." For advertisers, the relaunch means a more polished, modern environment for their brands and stronger site performance around their ads. Current placements and investments stay the same, and improved navigation helps ads get found. The relaunch also opens the door to more ways to reach ag retail buyers at every stage of the buying cycle, year-round including new ad units built to maximize user engagement. CropLife's newsletters have also been upgraded, further evidence of MMW's continued investment in its platforms. Additional new opportunities will roll out through 2027. Introductory advertising rates for the 2027 calendar year are available on new ad units through the end of the year. Advertisers can see the new site live, review the 2027 Media Kit and contact their CropLife or CropLife IRON representative at CropLife.com/advertise to learn more. Readers and advertisers can access the redesigned site now at CropLife.com. About Meister Media Worldwide Meister Media Worldwide is the leading global agriculture media, events and intelligence company, committed to cultivating a sustainable world through nearly 100 years of expertise. The company and its brands advance agricultural markets by providing print and digital media, events, data intelligence products, and custom business solutions. Meister Media Worldwide is based in Willoughby, OH, U.S., with locations in Beijing, China and Mumbai, India. Learn more at meistermedia.com. About CropLife Media Group For more than 100 years, CropLife Media Group has stood beside ag retail and distribution. Behind every grower is a trusted advisor, and behind every ag retailer is CropLife. Through CropLife and CropLife IRON magazines, CropLife.com, newsletters, CropLife Retail Week and Tech Hub LIVE, the brand delivers the news, analysis and market intelligence retailers use to make decisions every season. CropLife is a Meister Media Worldwide brand. Learn more at CropLife.com. Tweet |
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