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AGRICULTURAL PUBLISHERS ENDORSE NEW EDITORIAL CODE OF ETHICS
Aug. 11, 2006
Source: ABM AgriCouncil
Publisher members of the American Business Media (ABM) AgriCouncil recently universally endorsed the ABM Editorial Code of Ethics that was revised in 2005.
Agricultural magazine writers and editors have earned the highest level of trust among their respective readers. Recent Harris Poll research indicates reader acceptability and believability are higher among agricultural media publications than any other communication source.
To secure this relationship and trust editors, writers, and reporters employed by ABM AgriCouncil members, publications pledge to adhere to the highest standards of journalistic practices provided in this ethics code.
Included in the Code is:
"the words 'advertising', 'advertisement', 'special advertising supplement' or similar labeling must appear horizontally at or near the center of the top of every page of the section.
"I think this is a very good thing for our industry," said ABM AgriCouncil Chairman Gary Vorpahl, Director of Marketing of Hoard's Dairyman. "All publishers now have a common set of rules to abide by, which takes the pressure off of any one publisher. Advertisers also now know what those rules are, so they can plan accordingly. And, most importantly, our readers are served with the highest quality editorial content."
For more information, go to: http://www.agrimarketing.com/show_story.php?id=42439
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