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Sep. 22, 2006 Source: National Pork Board news release Joy Johnson has joined the National Pork Board as vice president of marketing. She brings more than 17 years of marketing experience, serving most recently as vice president of market strategy for Osborn and Barr Communications, one of agriculture's largest marketing agencies, and also was head of their Des Moines office. Johnson's responsibilities will be focused on domestic marketing. She will manage the National Pork Board demand enhancement staff, which promotes pork to a wide variety of audiences through market and consumer trend research, the Don't be blah campaign, the work of the Pork Information Bureau and activities in the retail, foodservice, niche and culinary markets. "The Pork Checkoff has been successful in helping promote pork and pork products, building demand for pork, providing education programs for pork producers and coordinating and sharing Checkoff- funded research," Johnson said. "I look forward to working with staff, producers and shareholders to build a strategy that will serve this industry for years to come." The vice president of marketing reports directly to the National Pork Board Chief Executive Officer Steve Murphy. Murphy said: "Throughout her career, Joy has worked extensively with pork producers and farmers. She also has helped shape marketing programs and product launches for some of America's most successful companies including the Principal Financial Group, Microsoft and Sprint. "With new leadership comes an opportunity to look at new ways to help change the pork purchasing habits of U.S. consumers. Joy Johnson will be committed to the pork industry and driven to carefully craft a strategy-oriented approach to the marketing challenges the pork industry faces," said Murphy. "Her professional experiences, skills and leadership capabilities will play a central role in that objective." Tweet |
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