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Best of NAMA 2025












ALLIANCE TIRE NAMES NEW PRESIDENT
Source: Alliance Tire news release

Emanuele "Manny" Cicero has been named President of Alliance Tire USA. Alliance is an international manufacturer of agricultural, industrial and off-the-road tires with a reputation for excellent technology and high quality.

Cicero has served as President of the Bridgestone Firestone Off-Road Tire Group and President/CEO of Denman Tire Corp. He holds a bachelor's degree from Colgate University and an MBA from Vanderbilt University.

"Manny is a leader and manager who brings customer focus and an intimate understanding of the OTR tire industry to his role with us," says Joseph Anglister, CEO of Alliance Tire in Hadera, Israel, the parent company of Alliance Tire USA. "We are delighted to have Manny on our team in North America, where his experience and business skills will be of great value to us and our customers. With the solid foundation of Alliance's presence in the North American market established by Shaul Nuri, I am confident in Manny's ability to excel, and to place Alliance among North America's tire market leaders."

Cicero says his new role at Alliance is an exciting opportunity. "It's a great company with great products and great opportunities for growth in the North American market," Cicero says. "The company's management team, backed by new capital and new ownership, make it especially exciting.

Cicero's role as President of Alliance Tire USA begins immediately. Shaul Nuri will continue to support Alliance Tire USA from Israel and has been nominated as Vice President-Outsourcing for Alliance worldwide.

About Alliance Tire Company

The Alliance Tire Company employs 950 people, and its annual turnover is over $160 million. The company has more than 50 years of experience in advanced production and marketing of a wide range of agricultural, multi-purpose and industrial tires for export, and passenger and light truck tires for the local market. Alliance exports to more than 65 countries around the world including markets in Europe, the USA, Japan, and Latin America. For more information please visit www.alliance.co.il


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