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ASTA NAMES NEW DIRECTOR OF MEMBERSHIP SERVICES
Apr. 27, 2010
American Seed Trade Association (ASTA) reports:
The American Seed Trade Association is pleased to announce the hiring of Cindy Hinton, director of membership services.
Hinton will focus on developing and implementing the Association's membership recruitment and retention plan.
"Cindy brings more than 15 years of experience to the American Seed Trade Association with extensive knowledge in sales, marketing and customer service," said Andy LaVigne, ASTA president and CEO.
"She is recognized as an effective team player with a proven track record in delivering bottom-line results, improving customer satisfaction and developing strong customer relationships. We are excited to have her on board and know that our members will directly benefit from her experience."
Hinton began her responsibilities with ASTA April 5. Prior to joining ASTA, Hinton served as the associate director of membership for the Security Industry Association where she was responsible for every aspect of member services from new member recruitment and orientation to yearly renewals and the member information on the Web site.
"It's important for ASTA members to have a solid understanding of member benefits, programs, products and services," Hinton said. "In the first couple months, I will focus on reaching out to members, looking at new member prospects from a variety of sources, membership renewals and developing a recruitment and retention plan."
Hinton grew up in New York and graduated from the State University of New York with a degree in business management.
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