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APP ALLOWS SELLERS TO NOTIFY CUSTOMERS OF DEALS WHEN NEAR A RETAILER CARRYING THEIR PRODUCT
Apr. 30, 2010
MorningNewsBeat.com reports:
The New York Times reports on a company called Foursquare, that is using an online network connected to people's smart phones to inform its clients - including PepsiCo, Starbucks, Macy's and Tasti-D-Lite - when registered shoppers are near a either a specific store or a store that sell the client's product.
Those shoppers can then be sent an email or text message reflecting a specific deal, reward or discount.
According to the Times, "the location-based opportunity is particularly big for consumer packaged goods brands like Pepsi. Those brands market their product heavily, but they depend on drugstores or restaurants to actually get consumers into stores. With Foursquare and apps that track consumers' locations, Pepsi can strike a deal directly with the consumer."
The Times says that Pepsi's Foursquare program will begin in June, and it is anticipated that "when a Foursquare user is near a Pepsi retailer, an offer to enroll the person in a Pepsi rewards system will appear. Once people are enrolled, whenever they check in at a grocery store or drugstore selling Pepsi, they will accumulate rewards points or badges that they can redeem for products or offers or donate toward charities." The Times writes, "Foursquare is sort of a social application meets game. Its members press a button upon arriving at various locations to 'check in,' letting them accumulate points - they compete to be 'mayor' of a certain site, or the person with the most check-ins at that site, and can unlock badges for completing certain activities."
"It gives us immediate feedback for what's going on in the marketplace," Margery Schelling, chief marketing officer of PepsiCo Foodservice, tells the Times. "That's invaluable."
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