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May 3, 2010 Source: Farm Progress news release Farm Progress Companies is pleased to announce it has been honored with an award from min: the prestigious min's Most Engaged Media Brand Award. Excerpt from min's Most Engaged Media Brand Award announcement release: Farm Progress was doing "local" before local was cool. The 169-year-old brand has become a staple in the agriculture business by literally working the fields. Its team of editors and writers live and work in the locales they cover. The secret of Farm Progress's epochal success is having 18 discrete publications serving local markets. The readers themselves are recognized by programs like the Master Farmer, which honors excellence in the profession. The brand touches its base every summer in a series of 120,000 lengthy phone interviews with farmers, exploring what they think and how they conduct their business. The annual Farm Progress Show has become a "Super Bowl of Agriculture" where attendees are responsible for $9 billion in gross farm income. Farm Progress has deep roots in agricultural heritage, but that doesn't keep it from embracing the latest in technology to maintain industry relevance and relationships. Its database of farmers boasts 167 discrete data points for every profile, and individualized Farm Progress Show coupons track how attendees interact with exhibitors. - end excerpt- Farm Progress has long been known by its service mark of "Agriculture's Information Leader" and now is recognized as "Agriculture's Most Engaged Information Leader." "We're celebrating the achievement of our strong and well-recognized brands," said Jeff Lapin, Farm Progress president. "The company has always maintained a service focus and built its products and services centered on its customers ' needs. When you do that, you create an environment that fosters engaged brands." The Foundation Farm Progress is the largest U.S. media company serving the agricultural market. Its 18 state and regional farm publications, such as NEBRASKA FARMER in Nebraska and PRAIRIE FARMER in Illinois, deliver production-oriented content tailored to the local area each serves. Together the magazines deliver a nationwide audience of farmers and ranchers. Its advertisers directly identify with Farm Progress as a national brand and can easily target their marketing messages at the local level, which is critical in the agricultural market where varieties of products are marketed according to soil and weather conditions. Farm Progress' roots date to 1841 with PRAIRIE FARMER which holds the distinction of being the nation's oldest, continuously published magazine. The company published FARM FUTURES, the leading nationally circulated magazine covering marketing and business management for high-volume producers. Through research, an unserved informational and audience delivery deficit was identified and FARM FUTURES was introduced to the market, satisfying both reader's and marketers' needs. Custom publishing endeavors include Idaho Grain, Oregon Wheat, Sorghum Grower and Citrograph magazine and multiple newsletters and custom content projects. Multimedia Audience Connection Farm Progress' brands extend well beyond its magazines with trade shows, broadcast, Web and digital media. Its four world-class, ROI-oriented farm trade shows include Farm Progress Show, the nation's largest outdoor farm show; Husker Harvest Days, the world's largest totally irrigated working farm show; New York Farm Show; and Farm Progress Hay Expo. The Farm Progress Show is known worldwide as the first broad-scoped farm trade show and is attended by producers from throughout the U.S. and 56 additional countries, plus bus loads of Wall Street analysts, and hundreds of local, national and international media representatives. Exhibitors recognize the importance of the show's relationship with its audience and many coordinate their new product introduction to coincide with the event. "Our shows truly are engagement at its best," said Don Tourte, Farm Progress advertising and shows director. "It's where paper and ink come to life - where we and our advertisers connect face-to-face with our readers." The company's magazines and shows are complemented with 23 Web sites. Its 18 state and regional publications' sites offer extensive daily updated national and local ag news, markets and weather information that may be customized to the users' preferences. FarmFutures.com features market evaluations and updates throughout each weekday. The sites incorporate Web 3.0 tools with social networking capabilities. Additionally, the industry-leading sites offer registered users the opportunity to incorporate flexible content and send market alerts to their mobile phone. Each Web site is available on a mobile platform that keeps users in touch while they are on the go. Farm Progress initiated its radio, television and Web-based broadcast programming operations in mid-2009 and has already hit a landmark of 108 affiliated radio stations. The Farm Progress America radio network delivers fresh content each weekday. The network is concentrated in the nation's heartland and gives ag marketers access to producers with this very key group of radio stations providing coverage in 22 states. Engagement Extends Beyond Mass Media The cornerstone of the Marketing Services business unit is the annual USAgriculture Brandfile survey, which underscores the mutual respect and trust between the company and its readers. The survey includes as many as 120,000 phone interviews lating up to 35 minutes and capturing detailed product-use, production and management information. This business unit also includes the ag industry's only ABC audited database, USAgriculture Masterfile. This comprehensive database features more than 1.5 million producer records that include up to 200 data points per name for list rental. Additional company services include e-content and e-publications, building and maintaining proprietary and contracted databases and market research for a variety of clients who serve and need to reach and understand America's farmers and ranchers. Farm Progress is headquartered in the suburban Chicago area. Visit www.FarmProgress.com for additional company information. Additional details are available from Farm Progress sales representatives, e-mail info@farmprogress.com or call 630/462-2230. Tweet |
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