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RHEA + KAISER NAMES NEW BAYER CROPSCIENCE LEAD
Jun. 24, 2010
Source: Rhea + Kaiser news release
Jeff Walter, a 10-year veteran of Rhea + Kaiser, has been promoted to group account manager, leading the agency's Bayer CropScience business.
In his new role, Walter oversees communications strategy and ensures that R+K recommendations and work product align with Bayer business objectives. Walter most recently served as management supervisor leading the nonselective herbicides, cottonseed, fungicides, and corn and soybean portfolio businesses. He has worked on the Bayer CropScience business (current and legacy) since joining R+K in 2000.
Among other accomplishments, Walter led teams that launched LibertyLink soybeans and Balance Flexx and Ignite herbicides. In addition, Walter played a key role in repositioning and launching a new brand identity for FS Brand Seed, for R+K client GROWMARK, Inc.
"Jeff absolutely embodies everything that has made Rhea + Kaiser successful," said Diane Martin, President and CEO. "He brings smart thinking, outstanding knowledge of his client's business and an unwavering commitment to delivering great work and results. We're thrilled he accepted this new opportunity."
In addition to his experience at R+K, Walter brings a unique insight into the agriculture industry gained from personal experience growing up on his 2,500-acre family farm in DeKalb, Ill. He has a bachelor's degree in agricultural communications from the University of Illinois at Champaign-Urbana.
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