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ABS NAMES NEW ADVERTISING AND PROMOTIONS MANAGER
Jul. 23, 2010
Source: ABS Global news release
Brenda Gilbertson has joined ABS as the advertising and promotions manager.
"We are pleased to have someone of Brenda's ability and background joining our advertising and promotions team," stated Todd Kronberg, director of North American product development and strategic marketing. Her enthusiasm, dedication and vision for success will continue to reinforce ABS position as the world leader in bovine genetics through our marketing efforts.
In her new role, Gilbertson will be leading the advertising and promotions team in the development and execution of marketing materials for ABS products and services. She will be instrumental in aiding the ABS North American business in the implementation of strategic marketing plans involving print collateral, advertising and electronic media channels.
Gilbertson joins ABS well-prepared for her role though her previous marketing experience. Most recently, she worked as an account executive for the Hondo Group.
Gilbertson is an alumna of the University of Wisconsin-River Falls where she received a bachelor's degree in agricultural marketing communications and dairy science. She remains active in the dairy industry through her involvement on her husband's 45-cow registered Holstein farm in Hollandale, WI.
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