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WHOLE FOODS TO LAUNCH HUMANE MEAT-RATING SYSTEM
Nov. 17, 2010
MorningNewsBeat.com reports:
The Chicago Tribune reports on how Whole Foods plans to roll out its new humane meat-rating system nationwide next year.
"If the six-step, color-coded labeling system works as planned, it could allow American consumers at many supermarket chains unprecedented levels of specificity when it comes to choosing meat to match their principles," the Tribune writes.
"Developed by the Global Animal Partnership, a nonprofit group made up of farmers, scientists, retailers, sustainability experts and animal welfare advocates, the rating system aims to address growing consumer concerns over the way animals are raised for food ... Its six-step approach establishes baseline standards for all meat sold in the store, while offering producers an opportunity to achieve higher ratings as their animal welfare standards improve based on the program's benchmarks."
According to the story, "Whole Foods says that about 1,000 farms have been or are going through third-party GAP auditing, and a few hundred are awaiting the process. Most are small, regional producers, but they also include big, national names like Pennsylvania-based chicken producer Bell & Evans and Niman Ranch pork producers, which are still in the auditing process."
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