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AGCO NAMES NEW PRODUCT MARKETING MANAGER/HIGH HORSEPOWER TRACTORS
Nov. 24, 2010
Source: Agri Marketing magazine
AGCO names Mike Alvin product marketing manager of high-horsepower tractors.
As product marketing manager, he will have responsibility for the development and implementation of strategic and tactical marketing strategies designed to grow the high-horsepower tractor business in North America, reporting to Bill Hurley, director of marketing, HHP Tractors, Seeding & Tillage.
Alvin's most recent position was as senior field marketing specialist.
Prior to joining AGCO he had been with John Deere for 17 years most recently serving as a division marketing manager for mid-size utility tractors. He has a Masters of Business Administration from the University of Georgia, and a Bachelor of Arts from Memphis State University.
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