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SELECT SIRES NAMES NEW BEEF PUBLIC RELATIONS AND COMMUNICATIONS COORDINATOR
Nov. 24, 2010
Source: Select Sires news release
Select Sires Inc. has hired Luke Bowman as beef public relations and communications coordinator. In this role, he will coordinate all aspects of public relations for the beef program, organize beef training within the Select Sires federation, assist with photography and video of newly acquired and current lineup sires, oversee production of the annual Beef Sire Directory and development of other promotional materials. Bowman will be based out of his home in Greens Fork, Ind.
"Bowman brings a vast knowledge of the beef industry with him to Select Sires," said Aaron Arnett, vice president of beef genetics. "His marketing skills make him uniquely qualified to coordinate our public relations and training activities to better serve our customer-owners."
Bowman comes to Select Sires following five years as an agricultural educator in two Indiana high schools, where he coached the livestock and dairy judging teams. Since 2006, he has worked as a livestock genetics consultant for his own firm, Luke Bowman Consulting. In this role, he has coordinated online livestock auctions, created marketing schemes, and developed herd improvement initiatives for beef breeders throughout the United States and Canada. Bowman is the current chairman of the Wayne County Cattleman's Association and director of public relations for the Wayne County Farm Bureau, amongst other community activities.
He holds a bachelor's degree in Agricultural Education from Purdue University. While at Purdue, he was a member of Alpha Gamma Rho social/professional fraternity, the Purdue Student Government and Purdue's 2004 livestock judging team.
Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.
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