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Feb. 28, 2011 Source: Agricultural Relations Council (ARC) news release Winners of the Agricultural Relations Council (ARC) 2011 Golden ARC Awards Contest were announced February 25 at the organization's annual professional development meeting in Fort Myers, Fla. The 24 Golden ARC winners and 19 Merit winners rank among the elite in agricultural public relations, as recognized through the Golden ARC Awards Contest, sponsored by ARC. Agency Weber Shandwick led the prize winners with four Golden ARC Awards and three Merit awards for clients Syngenta Seeds and Dairy Management Inc. On the corporate side, Intervet/Schering-Plough Animal Health won three Golden ARC Awards and two Merit Awards. Other organizations winning multiple awards included:
"A tremendous amount of talent from strong industry players was displayed in this year's contest," said Amy Keith McDonald, contest manager. "In its history, the Golden ARC Awards Contest has established a precedent of being the most prestigious agricultural PR awards programs in the nation. This year's entries rose to the standards ARC has set, with more than twice the entries of last year's competition." The competition was judged by members of the North Florida chapter of the Public Relations Society of America. McDonald noted that the PRSA professionals judged to very high standards. "The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results," she said. "They then provided constructive feedback to allow entrants to grow professionally from the opportunity." Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 38 categories reflect the broad scope of contemporary public relations activities. The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics. More information is available at www.GoldenARCawards.com or at the ARC website, www.agrelationscouncil.org. A complete winners' listing of the 2011 Golden ARC Awards follows: CAMPAIGNS DIVISION Organization or Corporate Reputation: "Who Made Your Eggs Today?" - Egg Farmers of Ontario
PR Campaigns - Public Affairs: "Healthy People. Healthy Animals. Healthy Planet." - Animal Health Institute; FD
Crisis Communications: "Preparing the Dairy Industry for the Unthinkable" - Dairy Management Inc; Weber Shandwick Marketing and Communications for Ag Audiences
Marketing and Communications for Non-Ag Audiences: "Who Made Your Eggs Today" - Egg Farmers of Ontario
Agricultural Image: "Empowering Dairy Producers to Protect Their Image" - Dairy Management Inc; Weber Shandwick
PR Campaign - Internal
Open Category: "CHS Scholars Program" - CHS TACTICS DIVISION Media Relations: Print Media Relation - Ag Audiences: "A Game-Changer: Deregulating the Agrisure Viptera Trait Stack" - Syngenta Seeds; Weber Shandwick
Media Relations: Radio - Ag Audiences: "A Game-Changer: Deregulating the Agrisure Viptera Trait Stack" - Syngenta Seeds; Weber Shandwick
Media Relations: Media Events and News Conferences: "From the Desk to the Field" - Bayer CropScience; Rhea + Kaiser
Video Programs: "USGC 50th Annual Meeting 'Teaser' Video" - U.S. Grains Council; David & Associates
Print Publications: Magazines: "C Magazine" - CHS Print Publications: Single Issue Publications: "CFC Corn Fact Book" - Corn Farmers Coalition; David & Associates Print Publications: Newsletters: "The Peak Report newsletter" - Arm & Hammer Animal Nutrition; Charleston | Orwig Collateral/Literature: "Pfizer Animal Health - Reproductive Products Detailer" - Pfizer Animal Health; Bader Rutter & Associates Research and Evaluation: "Consumer Perceptions, Motivations and Behavior Toward Beef" - Intervet/Schering-Plough Animal Health; Just Ask A Woman Speeches: "Scott Bennett Speech" - National Cattlemen's Beef Association Feature Writing: "Footrot Can Cripple Herd Performance" - Novartis Animal Health; Charleston | Orwig Digital and Social Media - Podcasts: "FoodieCast Thanksgiving Special" - American Farm Bureau Federation
Digital and Social Media - Blogs/Electronic Newsletters: "CornCommentary.com" - National Corn Growers Association; ZimmComm Media
Digital and Social Media - Websites: "Pfizer Animal - Milk Quality Focus" - Pfizer Animal Health; Bader Rutter & Associates Digital and Social Media - Other Innovative Use of Social Media: "Yield Signs e-Newsletter" - SFP; Osborn & Barr
Special Events: "Cattle Feeders Business Summit" - Intervet/Schering-Plough Animal Health; Osborn & Barr
Annual Reports - Non-Financial: "Illinois Farmland Values and Lease Trends" - ISPFMRA; Countryside Marketing, Inc. Annual Financial Reports
Unique Tactics and Executions - Open Category: "Equine Health Series - Live on RFD-TV" - Intervet/Schering-Plough Animal Health; Osborn & Barr Tweet |
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