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OSBORN & BARR NAMES NEW VP/GROUP ACCOUNT DIRECTOR
Mar. 2, 2011
Source: Osborn & Barr news release
Osborn & Barr (O&B), a leading marketing communications firm dedicated to agriculture and rural America, is excited to announce Rhett Hawkins has rejoined O&B as vice president/group account director. Hawkins is a lead strategist and oversees strategic planning and account management for leading Monsanto brands.
"Rhett is a natural fit to the O&B culture, so I speak for all of us when I say that the O&B family is thrilled to have him back," says Michael Turley, CEO, O&B. "Rhett's appreciation of agriculture is evident in his innate sense to lead our team and our clients to embrace smart and forward-thinking ideas. His passion and knowledge of the business and his willingness to work alongside his team -- no matter how small or large the task -- are just a few reasons why Rhett is a successful and trusted leader that any company would be proud to have."
Hawkins has more than 15 years experience in marketing and communications, five of which were with O&B when he led marketing and communications planning for the agency's Monsanto accounts. Prior to rejoining O&B, Hawkins managed marketing and communications efforts for a number of brands at Bayer CropScience. His previous experience also includes leadership roles with Red Rhino Inc. and Cormark Communications Inc. -- two communication agencies both located in London, Ont., Canada.
Hawkins' strong agriculture background began growing up on a cash crop and feed lot operation in Ontario. He has a business and commerce degree from the University of Guelph, where he majored in marketing and minored in psychology. He also has an MBA with an agriculture specialty from the University of Guelph, and an advanced graduate diploma in management from Athabasca University.
Osborn & Barr concentrates on relationship-driven branding communications for the agriculture, rural- lifestyle and outdoors markets to maximize the image and profitability of its clients. Its staff of more than 150 professionals provides brand management, strategic planning, event planning and marketing, creative services, public relations, media services, social marketing, digital marketing and channel marketing. Osborn & Barr is located in St. Louis and Kansas City, and can be contacted via phone at 888/235-4332 or 314/726-5511, or at www.osborn-barr.com.
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