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NEW NAME ANNOUNCED FOR MERGED CANADIAN AGENCIES MARS HILL GROUP AND BCG COMMUNICATIONS
Mar. 7, 2011
Source: Think Shift news release
The launch today of Think Shift, a 28-person agency specializing in brand, advertising and digital marketing, marks an exciting change in the Winnipeg marketing landscape. The culmination of the successful merger in June 2010 of Winnipeg-based Mars Hill Group and BCG Communications, Think Shift offers the full spectrum of strategic and tactical skills, knowledge and experience essential to exceeding the requirements of its diverse and ever-evolving client base.
"Think Shift is a new kind of agency," says David Baker, CEO of Think Shift. "Mobile phones, TV and the Internet have changed how we communicate and share information. These new tools have also given us permission to ignore messages and advertising not relevant to us as individuals. As an agency working to connect people with products, it is critical that we embrace these changes as well." He adds, "Today, it's people that seek out brands, not the other way around. Think Shift helps companies make relevant connections by finding and communicating with people where they are."
President of Think Shift, Robert Bulman adds, "The launch of Think Shift allows us to build on our rich histories of talent and experience in both traditional and digital marketing. The result? Clients who succeed in the new marketing landscape."
Colin Whitney, Think Shift Creative Director, says the organization's new approach to brand and advertising has already gained traction with new clients. "It's the one-two punch really. First, we develop a strategy that demands an aligned brand starting on the inside. Then we concentrate on activating that brand on the outside. We make sure it's a brand that people want to find, interact with and advocate for."
Think Shift has secured office space at Unit A - 120 Donald Street in Winnipeg to meet the needs of its local, national and international client base.
About Think Shift
Think Shift is a new kind of agency for a new landscape - committed to helping companies find and connect with their audience where they are. Based in Winnipeg, Manitoba, Think Shift specializes in brand, advertising and digital marketing for a diverse client base across North America.
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