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PROGRAM FOR 2011 AGRICULTURAL MEDIA SUMMIT ANNOUNCED
Mar. 14, 2011
Agricultural Media Summit reports:
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The program for the 2011 Agricultural Media Summit (AMS) will serve up a jambalaya of treats for editors, photographers, designers, PR and communications professionals, publishers and students. Check out these highlights:
- Writing/editing guru Ann Wylie will present four workshops that are sure to perk up your copy, cut through the clutter and rev up your readership.
- Photographer Peter Krogh will walk us through the fast-evolving world of digital asset management using Adobe Lightroom - and he'll also bring us on a journey through his own photographic work.
- Social media specialists John and Christine Taylor will help us learn how to mine intel from social media and tweet more effectively and strategically.
- Marketing guru Shelly Kramer - featured in Forbes magazine as one of the 30 women entrepreneurs to follow on Twitter - will coach us on e-newsletters and other online communications that deliver results.
- David Schimke, editor in chief of the renowned Utne Reader, will help make your writing shine.
- Karen Simon and Angela Bendorf Jamison will share the suite of AAEA ethics case studies, continuing an ongoing dialogue on ethical principles and practices in our business.
- AAEA's own Fred Myers will share five decades of insight and an exciting vision for the future of our industry...so fasten your seat belt.
- Cornell University professor emeritus Bob Milligan will deliver a double-barreled message - a workshop on team building at work and another on building customer relationships during challenging times.
Steve Hall of Boelte-Hall will shine a light on cross-channel marketing.
- Cool and clever, Adobe trainer Russell Viers will save us time and heartache by revealing template tricks for faster ad and editorial page production, and deliver another workshop on processing photos faster in Photoshop.
- Designers, there's more - Adobe trainer and long-time AMS presenter Claudia McCue will share the secrets of CS5.
And there's even more than that. Stay tuned for details on even more workshops guaranteed to improve your skills and get you fired up to take your work to the next level.
Tuesday's luncheon speaker will provide his unforgettable perspective on Hurricane Katrina. New Orleans Times-Picayune staff photographer Ted Jackson spent days in a canoe photographing the devastation wrought by the storm and confronting the dilemma faced by journalists in crises everywhere - "what will do the most good: capturing the photo forever or helping this person right now?"
Need to bring home a story or just expand your horizons? Don't miss two Cajun-flavored newsmaker panels. We'll hear from experts on hypoxia in the Gulf of Mexico, a challenge that starts, in part, in the heartland and works its way down to the bayou. We'll also meet a group of leaders in the commodity transport business for a look at the present and future of moving our nation's ag commodities through the gateway to the Gulf.
In fact, make sure you come early and join us for our Saturday tour on July 23, an up-close look at ag shipping through the Port of New Orleans and some of the world's busiest grain export facilities. This is where as much as 70 percent of our nation's grain exports leave our shores. In our security-conscious world, it's not easy to get onto the docks anymore. Don't miss this chance!
Last, build your itinerary so you can stay for Wednesday morning's wrap-up, 60 Ideas in 60 Minutes, a discussion sure to pack a few extra pointers into your bag before you head back home, to the office and out into the field.
Make sure you don't miss out on the hot programs we're cooking up for AMS 2011 - join us at the New Orleans Marriott July 23 - 27!
ONLINE REGISTRATION will open MAY 1, 2011
Constant updates at www.agmediasummit.com or join our Facebook page.
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