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WOODRUFF SWEITZER NAMES NEW VP/DIRECTOR OF PUBLIC RELATIONS
Mar. 14, 2011
Source: Woodruff Sweitzer news release
Woodruff Sweitzer announces the hiring of Lisa Adams to the position of vice president, director of public relations. In this role, Adams is responsible for the management, growth and development of the Woodruff Sweitzer U.S. public relations functions and team. Adams will be based in the agency's Kansas City office.
Adams supports the organization with 20 years of experience in strategic product and portfolio campaign management, public relations and public affairs in the agribusiness and business-to-business sectors. Prior to joining Woodruff Sweitzer, Adams was director of public relations for AdFarm.
"Lisa's experience, talent and passion for results-driven public relations supports our commitment to superior client service, continued growth and our unique promise in delivering unexpected ideas," says Terry Woodruff, President of Woodruff Sweitzer. "We are excited to bring Lisa's marketing and corporate communications skills to the forefront of our clients' business and brand strategy successes. Her contributions will strengthen the equity of their brands and messages through new public relations initiatives and reputation management strategies."
Adams holds a M.B.A. from Lake Forest Graduate School of Management and a B.S. in Agricultural Communications from The University of Illinois. Prior to her position at AdFarm, Adams' career has included public relations, advertising and corporate communications roles with Rumrill-Hoyt/Saatchi & Saatchi, TBWA/Chiat Day, Bader Rutter & Associates and IMC Global.
"In response to the agency's rapid new business growth, especially in the agriculture category, we are excited about having Lisa as the newest member of our senior management team," Woodruff adds. "We look for our clients to quickly embrace her strategic insights into brand management and strategic product publicity, public affairs, event management, media training and reputation management."
Woodruff Sweitzer is a next-generation agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, Woodruff Sweitzer is able to propel clients and their brands farther, faster. With offices in Kansas City, Mo., Calgary, Alberta, and Columbia, Mo., Woodruff Sweitzer has been the trusted partner of clients in the U.S. and Canada for more than 15 years.
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