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Nov. 23, 2011 Source: Brownfield Ag News When Derry Brownfield and Clyde Lear teamed up to start a farm radio network nearly forty years ago, neither of them could have dreamed their brand new company would become what it is today: America's largest agricultural radio network service and one of the country's leading sports marketing firms. Brownfield died on March 12, 2011 and his contribution as a company founder is being commemorated by the naming of the Derry Brownfield Studio at Learfield Communications. The company Lear and Brownfield started was called Missouri Network, Inc., which changed its name to Learfield Communications, Inc. in 1982. "Learfield" was a combination of the names of the two founders. Today, the Brownfield Ag News radio network is heard throughout the heartland on more than 320 radio stations and Learfield Sports owns the collegiate multi-media rights to over 50 major universities, including the University of Missouri. The studio, where for years Brownfield hosted his daily talk show, is situated next to the newsrooms for Brownfield Ag News and the Missourinet, another Learfield-owned service. "Derry Brownfield was not only my business partner, but also my friend. It's wonderful to be able to honor him and recognize not only his contribution to the formation of this company, but also his stature in the agriculture community as one of the country's most-listened to farm broadcasters," said Lear, Learfield Communications' chairman. The commemoration ceremony at the Learfield building was attended by members of the Brownfield family and employees of Learfield. Brownfield, founded in 1972, includes Brownfield Ag News radio network and Brownfieldagnews.com. Brownfield provides news, markets, weather, event coverage and feature and commentary programming relevant to those who live and work on farms and in rural communities in the United States, and to those with an interest in U.S. food and fiber production. Brownfield currently has contractual partnerships with more than 320 affiliate radio stations. These stations air programming created by Brownfield's team of ten award-winning agricultural journalists, all Broadcast Council members of the National Association of Farm Broadcasting, along with an ag meteorologist, Washington D.C. policy analyst and two market analysts. Tweet |
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