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Dec. 5, 2011 Source: NAMA news release How Multi-Generational Farming Operations Make Major Purchase Decisions Make plans to join NAMA's next webinar at 1:00 pm central time on December 15 to discover the answers to some very important questions, including: * Why are multi-generational farms so brand loyal? * How are older and younger producers using the internet? * Why does it take so long to make a decision? Older producers are getting ready to retire. Younger producers are taking on more responsibility on the farm. Both have their own opinions about buying equipment, inputs and technology. Heather Covrig and Mark Smither will share the insights learned from the 14 multi-generational farm families that Paulsen Marketing interviewed throughout the Midwest to find out how older and younger producers make important purchase decisions. The responses give great insight to what goes on around the kitchen table when "experience" meets "enthusiasm." Register now for the Social Media webinar online at the link below or call the NAMA Office at 913-491-6500: www.nama.org/ConferenceRegistration/Default.aspx?confid=42. Tweet |
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