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Feb. 27, 2012 Farm Progress reports: Farm Progress Companies, the nation's largest agricultural media company, and a leader in agricultural custom publishing and content solutions, has been selected by four of the nation's largest soybean associations, Illinois Soybean Association, Minnesota Soybean Growers Association, Ohio Soybean Association and South Dakota Soybean Association to publish their official magazines. New look - "New Beans on the Block" The relaunched magazines premiere with fresh designs and content focuses. The publications are sent to nearly all soybean growers in organizations' respective service areas. This new alliance captures a significant percentage of the nation's soybean producers and important influencers in the soybean industry. The magazines, owned and previously published by the respective soybean associations in the four states, debut with new titles, complete graphic design upgrades for enhanced readability, highly refined and expanded soybean grower circulations and new sales representation. Illinois Field & Bean, Soybean Business (Minnesota), Ohio Soybean News and South Dakota Soybean Leader will publish on a bi-monthly schedule; the Illinois association plans to expand its frequency during the coming year. Soy focused, content association driven Designed specifically for soybean producers, the publications continue to focus on delivering news and information related to soybean research, marketing and education, and the soybean industry. The publications also provide growers with ongoing updates for their checkoff investment. The associations' websites will also deliver the magazines' content, with full issues converted to digital formats after they are printed. "As publications dedicated to providing relevant, highly useful content for commercial farmers, these respected publications are a natural fit for Farm Progress," says Jeff Tennant, national manager of Farm Progress Special Projects and Publications Group. "We are delighted to add them to our growing family of highly respected custom titles. We are honored to have been selected as their publishing partner for these vital communication vehicles." Farm Progress managing circulation, production and sales The magazines continue to have editorial management and content provided by the associations, and Farm Progress assumes operational and advertising sales responsibilities. The company's nationwide teams of national, regional and inside sales representatives are utilizing new media materials, including expanded ad-size packages, to represent the four titles in the marketplace. The soybean publications provide marketers with additional frequency building options in key Midwest states. Marketers have a unsurpassed producer-reach choices with Farm Progress' multi-media operations that include the nation's leading ag magazines, farm shows, complete digital lineup, broadcast, data and additional custom publishing products. Commercial advertising space is available in all four titles; for more information, marketers can contact their Farm Progress representative, Tennant, or their respective association contacts. About Farm Progress' Custom and Specialty publications Farm Progress's additional custom publications include BioFiles, a corporate quarterly published for Target Specialty Products Group; Citrograph, a grower information bi-monthly magazine published for the California Citrus Research Board; Idaho Grain, published for the Idaho Grain Producers Association; Oregon Wheat, published for the Oregon Wheat League; Sorghum Grower, published for the National Sorghum Producers; and additional newsletters, annual reports and special publications produced for leading agricultural commodity organizations nationwide. Tweet |
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