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Mar. 19, 2012 Source: RURAL TV news release RURAL TV, a new multimedia agribusiness and rural lifestyle network, announced today the launch of its website, MYRURALTV.com, which works in synergy with the network's news team to provide audiences with 24-hour a day rural news including, breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original and interactive content Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls. RURAL TV's growth plans include an emphasis on convergence to promote website content and provide users with information and entertainment across television and computer screens, as well as mobile and tablet devices. "Technology revolutionizes TV news," said Patrick Gottsch, founder and president of RFD-TV, currently distributed in 41 million homes and RURAL TV. "In today's information-sharing environment the RURAL TV broadcast talent is part of the strategy to provide news in all mediums." RURAL TV broadcast and web journalists are continuously updating website content and will promote the content via SEO, tweeting and posting videos to the MYRURALTV.com website, YouTube, and on the company's Facebook page. Rural Media Group, creators of RFD-TV and RURAL TV, hired Laura Abel as director of digital media strategy to manage the strategic direction of digital media platforms and revenue generating opportunities for both networks. Abel is responsible for defining, executing and implementing new ventures in digital and emerging media platforms including websites, video, mobile apps and audience engagement through social networks and digital revenue generation. "Rural Media Group's unique content and loyal viewership provide the perfect formula for delivering cutting edge digital media strategy and social media engagement," said Abel. "We will continue taking digital media to the next level of convergence and distribution, producing and distributing top-tier content on all platforms to both our advertisers and audiences." Laura has 17 years of experience integrating digital media into traditional media platforms. Most recently, she worked for Yahoo in a national role introducing new digital advertising technologies and solutions to advertisers. Prior to that, Laura had a digital media consultancy where she focused on migrating ad agencies and business into the digital arena. In addition, she held digital management roles at FOX TV and Entercom Radio Group fostering the growth and integration of digital media best practices, cultural shifts and digital sales team development and training. Abel works from RMG's office in Omaha, Neb. About RURAL TV RURAL TV is a multimedia agribusiness and rural lifestyle network. The network is dedicated to educating and entertaining the growing global population, while maintaining a strong link with traditional country enthusiasts and those in professional agricultural industries. Launched on February 15, 2012 by the creators of RFD-TV, RURAL TV features primetime news broadcasts focused on agribusiness and rural policy issues; weather; world commodity market updates; extensive event coverage; international trade, farm and horse shows; expanded livestock auctions; equipment and ranch reports; plus independent productions designed to give both agricultural professionals and hobbyists information and insights to fit every interest and operation. In synergy with RURAL TV, MYRURALTV.com is the "24-hour" go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls. RURAL TV debuted on DISH Network channel 232 as part of the AT-250 and Heartland Package to approximately 14 million U.S. homes and is available for worldwide distribution on DBS, cable, IPTV and mobile services. Corporate headquarters are located in Omaha, Neb., with production operations in Nashville, Tenn. For more information, visit MYRURALTV.com. Tweet |
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