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PURINA ANIMAL NUTRITION, SCIENCE SUPPLEMENTS ANNOUNCE STRATEGIC PARTNERSHIP
Oct. 1, 2012
Source: Purina Animal Nutrition news release
Purina Animal Nutrition announced it has formed a strategic partnership with U.K.-based Science Supplements that will allow it to expand into the U.S. horse supplement market and continue to provide premium animal nutrition solutions. The partnership will fuel future product launches that include industry-leading research and the highest quality ingredients, coupled with technology, to create unique, value-added products for horse owners.
Science Supplements produces a range of products, from hydration to joint supplements, which undergo extensive research and development before being released on the market. By combining the company's deep insights with the extensive research program at the Purina Animal Nutrition equine research facility in Gray Summit, Mo., the partnership will provide U.S. horse owners with access to products proven to be effective.
"Our goal for entering the supplement category was to offer products made using the same stringent standards that we've used on the feed side of our business for more than 100 years," said David Hoogmoed, executive vice president and chief operating officer, feed, Purina Animal Nutrition. "We believe Science Supplements is to supplements as Purina Animal Nutrition is to feed."
Both companies believe in the slow process of research and development in order to supply only the finest quality ingredients, backed by product trials.
"This relationship is forging new inroads to the U.S. supplement market and is not only supply of product but about joint development and education," says Dr. David Marlin, CEO of Science Supplements. "The end goal is to provide products backed by extensive research and development for the animals we work with so closely."
Horse owners can expect to see new horse supplement offerings from Purina Animal Nutrition later this year.
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