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PRO FARMER'S INPUT PRICES MONITOR BEING RAPIDLY ADOPTED
Oct. 19, 2012
Source: Farm Journal Media news release
Professional Farmers of America (PFA), a division of Farm Journal Media, has attracted more than 1,000 participating agricultural retailers for its new Pro Farmer Inputs Monitor price tracking service.
The organization's weekly retail price survey is focused on quotes from suppliers of agricultural fuel and fertilizer within the12 Midwest states.
"When we launched this initiative in April, we were expecting to have 300 participating retailers by the end of the year," said Pro Farmer editor Chip Flory. "The fact that we already have more than 1,000 survey participants indicates the high interest in prices and the value of improved price transparency."
Pro Farmer Inputs Monitor offers farmers, retailers and others online price tracking for nine products within local USDA Crop Districts (anhydrous ammonia, potash, urea, MAP, DAP, UAN28, UAN32, diesel and liquid propane). Anonymous retailer quotes are summarized with high, low and average prices that are updated in price tables weekly for each state and Crop District within the Midwest. The online service also provides news, commentary and analysis relevant to agricultural inputs.
"As a result of high retailer participation, we did open the service to the public earlier than we originally planned," Flory stated. "Already hundreds of people have signed up to be ongoing subscribers and hundreds more are testing it."
The Inputs Monitor website was open to the public through August, but became a "subscriberonly" service in September. Pro Farmer is offering free two-week trials to prospective subscribers throughout October at www.InputsMonitor.com.
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