 |
| CLICK HERE TO VIEW CURRENT ISSUE |
 |
| Best of NAMA 2025 |
|
 |
|
BOBCAT TO DISCONTINUE ITS COMPACT TRACTOR BUSINESS
Oct. 25, 2012
Rural Lifestyle Dealer reports:
Five years ago, Bobcat described its decision to sell compact tractors as "a move intended to expand its number one market position in compact equipment."
In an exclusive statement to Rural Lifestyle Dealer, Bobcat says it is not renewing its OEM agreement with Daedong Industrial to market compact tractors under the Bobcat brand.
Bobcat's statement:
Five years ago, Bobcat entered into the compact tractor market, using an outside vendor to manufacture the tractors, and branding the tractors under the Bobcat name. The five-year contract with our tractor supplier is ending, and we are not going to renew it. We have made the decision to exit the tractor business and focus on our core products.
Bobcat will continue to serve the acreage owner and personal use market segments with products like utility vehicles, utility work machines and skid steer loaders. Bobcat is also a market leader in buildings and grounds and landscaping market segments. We will continue to serve those market segments with our core products.
|
|
|
|
|
