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Mar. 12, 2013 Source: Turf & Ornamental Communications Association news release The Turf & Ornamental Communications Association (TOCA) Professional Development committee has set up two webinars for the spring. Both webinars are sponsored by FMC Professional Solutions and are offered free of charge to TOCA members. We are also making these webinars available to AAEA and ARC members at no charge. In a two-part series, we'll sit down with Rachel VanArsdale from Melamed Riley, a leading digital and social media marketing agency. Dates of the webinars are March 20 and April 10 at 11:30 a.m. to 12:30 p.m. Eastern time. In part one, Rachel will walk us through what metrics social media and digital marketers need to understand and what they need to measure in order to make informed decisions for their future business initiatives. In part two, she'll provide some action steps and tools to put data to work for your business. Learn how to make real-time decisions based on your findings to optimize your strategies and understand your success or failure. Communicators today are all on social media and active on multiple digital platforms. Rachel's two talks will help sharpen your focus and make sure you're doing the right things to stay relevant to your audience. You can register here for one or both webinars: https://www1.gotomeeting.com/register/566603249 https://www1.gotomeeting.com/register/375499144 Thanks to Rachel at Melamed Riley for her time in putting these webinars together and to Adam Manwarren, turf and ornamental brand marketing manager for FMC Professional Solutions, for offering FMC's support. Tweet |
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