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May 22, 2013 Source: SFP news release SFP recently promoted Melanie Acklin to a newly developed position as director of the company's branded dealer program and named Michael Berry as the director of marketing. Acklin is now responsible for overseeing the growth and development of SFP's branded dealer program. The program is designed to offer additional training, equipment and marketing support with commitment from exclusive dealers across the United States. Previously, Acklin served as the director of marketing. "Melanie's agricultural and marketing industry experience is essential to the success of this program," says Jake Sanders, executive vice president for SFP. "Her ability to work closely with regional managers, distributors and dealers to create individualized programs will help fuel sales growth for the company." Berry is now responsible for planning, developing and implementing the organization's internal and external marketing, communications and public relations strategies on a national and international scale. Previously, Berry served as brand manager for the company's current product portfolio. "Michael's talent and leadership, combined with his agricultural knowledge will play a fundamental role in the success of SFP moving forward," says Sanders. "His conscientious work to establish SFP brands, along with his strategic marketing approach is a central component of working towards our goal to increase fertilizer efficiency and the bottom lines of farmers." Melanie Acklin Director, Branded Dealer Program Acklin has been with SFP for more than five years and served as director of marketing. Prior to joining the company, Acklin worked as a senior account executive at OsbornBarr, where she led the day-to-day communication efforts for SFP and a variety of other clients out of the agency's office in Kansas City, Mo. Before joining Osborn Barr, Acklin worked for Rhea & Kaiser, an agricultural marketing and communications agency headquartered in Naperville, Ill. Acklin graduated from the University of Missouri-Columbia in 2002 with a degree in general agriculture. Michael Berry Director of Marketing Berry has been with SFP for three years and most recently served as brand manager for SFP's current product portfolio. Before joining the company, Berry was a senior account executive at Osborn Barr, where he acted as a client liaison for SFP, AgraQuest and Intervet/Schering-Plough Animal Health. He earned a bachelor's degree in journalism and advertising from the University of Missouri, Columbia. Berry also is a member of the National Agri-Marketing Association and has served as a chairman on several committees. About SFP Headquartered in Leawood, Kan., SFP is an innovative agricultural company that has developed a line of revolutionary products to improve fertilizer efficiency. The company's product offerings, AVAIL® Phosphorus Fertilizer Enhancer, NutriSphere-N® (N-N®) Nitrogen Fertilizer Manager and More Than Manure® (MTM®) Nutrient Manager, are formulated to be added to a farmer's existing fertilizer to improve availability of the nutrients. The company operates management, research and manufacturing facilities in Kansas, Illinois and Ohio and has relationships with key distributors throughout the United States. In addition to domestic operations, SFP's international distribution includes: Canada, Costa Rica, Dominican Republic, New Zealand, the Philippines, South Africa, the United Kingdom, Vietnam and Zambia. For more information on SFP and its products, visit sfp.com. Tweet |
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