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Jun. 4, 2013 Source: Charleston|Orwig news release Charleston|Orwig recently added two veteran food industry communicators to its growing team. Katie Pinke, a former marketing and information director for the North Dakota Department of Agriculture, was named business director. Lisa Bryant brings nearly 20 years of communications and integrated marketing experience, with an emphasis in the beef industry, to her new role as public relations senior account executive. Pinke's previous experience in agriculture, food marketing consultancy and in markets close to consumers will help C|O grow its business across the food chain. Bryant's expertise in the beef and dairy industries add even more depth to C|O's animal agriculture team. "As the agency continues to grow, we have an increasing need to find synergies between our current clients and new opportunities," says Mark Gale, CEO and partner. "Katie and Lisa will help us do this." In addition to her role with the North Dakota agriculture department, Pinke was previously director of business development and strategic account group leader for AdFarm. Raised on a fifth-generation family farm in North Dakota, she began agriculture communications work at an early age in a family-owned and -operated advertising agency. Pinke is a graduate of the University of North Dakota with a bachelor of arts in communications. As a member of the C|O public relations team, Bryant will contribute to the design and implementation of strategic PR programs, focusing primarily on agency accounts in the livestock markets. Previously, she was senior account executive at Cultivate Agency in the Fort Worth, Texas, area. She also was owner of Cowboy Connection Designs Inc., managing editor of Hereford World magazine, executive secretary of the Arkansas Beef Council and director of beef promotions for the Arkansas Cattlemen's Association. At Oklahoma State University, Bryant held communications and marketing positions in animal science and with the Cooperative Extension Service within the Division of Agricultural Sciences and Natural Resources. Bryant brings a wealth of industry involvement, both as a past president and 11-year director of the Livestock Publications Council, as well as past president and eight-year director of the Oklahoma State University Animal Science Alumni Association. Tweet |
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