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NEW HOLLAND NAMES MULLEN ITS AGENCY OF RECORD
Sep. 3, 2014
Source: Mullen news release
Mullen NC, Winston-Salem, NC, has announced that it has been selected as agency of record for New Holland, a global brand of agricultural and construction machinery produced by CNH Industrial.
Mullen's office in Winston-Salem, North Carolina, will handle all North American marketing communications for New Holland Agriculture and New Holland Construction, including strategic planning, brand creative, media planning and buying, social media and direct marketing.
The agency selection was made after a competitive review. Terms of the contract were not disclosed. Creative work is expected to hit the market in early 2015.
"What impressed us about Mullen; and led to our decision to award them the business was their unique mix of relevant experience, passion for great creative work and ability to deliver fully integrated solutions," said Mark Hooper, Director of Marketing at New Holland.
"We see them as the kind of partner who can help elevate and grow the New Holland brand at a key time in the development of our business in North America."
"Partnering with New Holland completely fits with our challenger brand mentality," said Taylor Bryant, president of Mullen NC.
"New Holland has a unique position in the market, and our focus will be on strengthening that position even further. They take a different approach as an innovator in the category and as a tremendous brand with a rich heritage of delivering customer-centric products and services. That's New Holland. Creating innovative work for an innovative brand with tremendous growth potential? That's a great opportunity."
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