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CONFLUENCE NAMES NEW PR DIRECTOR
Oct. 10, 2014
Source: Confluence Marketing news release
With a growing public relations capability, Confluence Marketing has added Cheri Johnson as its public relations director.
"Cheri brings a wealth of experience as a public relations professional in both agency and corporate settings, making her the ideal person to direct our team," said Confluence CEO Tim McKim. "Additionally, her agricultural background has allowed her to hit the ground running with several of our primary clients."
Johnson has written professionally for more than 20 years and agriculture is her passion. She started her career as a newspaper journalist, and then moved into corporate public relations. In her work at Confluence Marketing, Johnson oversees public relations for all clients while specializing in the agricultural sector.
Before joining Confluence, Johnson spent time at two major Minneapolis agencies. She has experience with a variety of ag clients, including Pioneer, Dairy Management Inc., the U.S. Soybean Export Council, Dairy Farmers of America and NEXGROW® Alfalfa.
She also worked as the U.S. Grains Council communications director, where she dealt with a wide variety of international trade and production issues on a daily basis for the Washington D.C.-based non-profit organization. Additionally, Johnson runs CJ Communications, LLC, where she helps develop content for newsletters, magazines and websites in the ag sector.
Johnson holds a BA from the University of Wisconsin, Eau Claire, and an MA in Strategic Communications Management from Concordia University, St. Paul. In her free time, she acts as the media spokesperson for Chilimania, an organization that hosts a one-day chili cook-off that attracts 60-plus chefs and more than 3,500 people annually.
Confluence Marketing inspires positive change for its clients by developing highly creative and strategic marketing communications. Based in the Twin Cities metropolitan area, the agency serves a wide range of clients, executing communications campaigns for regional, national and international audiences.
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