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AS ITS SALES LAG, MCDONALD'S MAY ADD ORGANIC FOOD
Oct. 23, 2014
Bloomberg reports:
McDonald's Corp. (MCD), which yesterday posted its fourth straight quarter of falling U.S. same-store sales, may look to sell more organic food to stem the loss of customers to chains known for better-quality fare.
"You'll see us in some categories looking to different products, possibly organics," Chief Executive Officer Don Thompson said on a conference call. "We actually are doing it in certain markets."
The world's largest restaurant chain already uses organic semi-skimmed milk in McCafe coffees, porridge and Happy Meals in some restaurants in the U.K., said Becca Hary, a company spokeswoman.
"Organic milk also is sold in Germany, while organic fruit juice is available in Germany and France, she said."
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