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Dec. 4, 2014 Source: John Deere news release John Deere today announced it has selected McCormick Company as its marketing agency for John Deere agricultural equipment for media and creative projects, and for John Deere Financial, agribusiness market. The relationship will be managed from McCormick's Kansas City and Des Moines offices. "John Deere is pleased to announce our new working relationship with McCormick Company," says David Niederkorn, manager of marketing communications. "Clearly, agriculture is the foundation of both of our businesses and we believe we have a lot of shared values between our respective organizations. And with the speed of technology advancements and innovation in our business, we look forward to working with the McCormick team to help us tell the John Deere story in the market." McCormick Company will work with Deere in two primary areas: Agricultural Equipment platforms in the United States and Canada as well as John Deere Financial in the agribusiness market. The agency will manage buying and placing media for the complete line of John Deere agricultural equipment - including row-crop and 4WD tractors, combines, planting and seeding tools, sprayers, utility tractors, hay tools, equipment attachments, parts, and services; as well as providing account and creative services. In addition, McCormick was selected to provide full agency service for John Deere Financial, agribusiness market. "It's a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere and John Deere Financial," says Mark Perrin, president of McCormick Company. "We look forward to a long and productive relationship and helping steward one of the most preeminent brands in agriculture." Blasdel Cleaver Schwalbe, Kansas City, MO, continues as John Deere's agricultural division's Public Relations agency. About John Deere Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com. About John Deere Financial John Deere Financial is one of the largest providers of financial services to agricultural and construction customers, supporting John Deere around the world with more than 1.7 million accounts and a managed worldwide portfolio of nearly $37 billion. In addition to providing receivable and equipment financing to help facilitate the sale of John Deere agricultural, construction, forestry, turf, and utility equipment, John Deere Financial also offers revolving payment-based solutions, crop input financing, and crop insurance. Today, John Deere Financial has approximately 2,200 employees worldwide and offers retail finance programs in more than 40 countries. About McCormick Company Founded in 1926, McCormick Company is the 10th-oldest integrated marketing communications agency in the U.S., according to the American Association of Advertising Agencies. McCormick is an independent, employee-owned agency that provides strategic and creative expertise to help its clients grow. While the company's roots are in agriculture, in both the production and livestock sectors, McCormick has expanded its expertise throughout the years to include working with financial, healthcare, rural lifestyle, companion animal and life sciences companies. McCormick has locations in Amarillo, Texas; Des Moines, Iowa; Indianapolis, Ind.; and Kansas City, Mo.; as well as operations in Canada, France and Australia. To learn more about the clients, capabilities and culture at McCormick Company, visit www.mccormickcompany.com. Tweet |
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