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Apr. 13, 2015 Source: Penton Agriculture news release Penton, an innovative professional information services company, announced that 9 of its events are now featured on the latest Trade Show News Network (TSNN) Top 250 Trade Show list, up from 3 the year prior. TSNN is the industry authority in ranking top shows in terms of square footage in the United States. Both Farm Progress Show and Husker Harvest Days top the list at #1. "The results from the TSNN listing are both gratifying and confirming," said David Kieselstein, CEO, Penton. "Three years ago we set the goal of anchoring all our major business lines with scaled and fast growing trade shows as a key strategic priority: we see shows as a critical element in our overall engagement strategy with our users. We have clearly accomplished that goal through two key initiatives. First, we executed on an aggressive acquisition plan to acquire leading shows that aligned with our core sectors. Second, we accelerated the mission of our centralized capabilities team, Penton Exhibition Services, to move from procurement, to execution, and now to strategic internal consulting in order to ensure rapid deployment of best practice. Fred Linder, Sandy Voss and their team have done a tremendous job. The results are exceptional - events will be by far our largest source of profit in 2015, and likely our largest source of revenue as well, with topline revenues growing well into the double digits in 2015." Penton sees these shows as a critical foundation in their Inform-Engage Advance strategy. The user journey starts with critically informative content and data products, moves to deeper interaction and engagement through events and digital social community, and peaks with marketing services programs that advance the business objectives of both users and marketers. Penton's new digital platform (under release in 2015) will launch new capabilities in event experience management, virtual education, and product shopping that will further extend the value both to and from their flagship events. The TSNN Top 250 Trade Show list ranked The Farm Progress Show, the nation's largest producer attended outdoor agriculture event, and Husker Harvest Days, the World's Largest Totally Irrigated Working Farm Show, #1. With 2,571,150 and 2,654,000 net square feet, respectively, the events are part of Penton Agriculture, which is connected to 2 million U.S. farm and ranch decision makers, influencers and key animal agriculture agribusiness people, and the top 85% of the nation's annual agricultural gross domestic product. Additional Penton events included on the TSNN Top 250 Trade Show list include: • Natural Products Expo West/Engredea: The world's largest natural, organic and healthy products event. • WasteExpo: North America's largest solid waste, recycling and organics industry event. • Natural Products Expo East: The East Coast's largest natural, organic and healthy products event. • Aviation Week's MRO Americas: The most comprehensive conference and exposition program on aircraft maintenance. • Live Design International (LDI): The leading tradeshow and conference for live design professionals in the live entertainment sector from all around the globe. • International Wireless Communications Expo (IWCE): The authoritative annual event for communications technology professionals in the working world. • Coal Prep: The only annual trade show and conference in the U.S. dedicated to coal preparation and processing. To learn more about Penton, follow us on Twitter@PentonNow, on Facebook @Penton, on Google+ @PentonNow and LinkedIn @Penton. Tweet |
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