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AGCO NAMES NEW AGENCIES
Aug. 17, 2015
Source: Agri Marketing magazine
Well-placed sources report that AGCO has named two new agencies and retained a third to provide services to its Massey Ferguson, Challenger, Fendt, Hesston, RoGator and TerraGator brands of equipment.
The new agencies are San Diego-based VITRO and Atlanta-based Crabb+Radermacher.
VITRO will provide brand, go-to-market strategy and creative strategy for AGCO. Touting their motto "We Steal Share," VITRO impacts commerce through well-crafted ideas, and have been doing it for more than 21 years.
Crabb+Radermacher will provide content development and execution for AGCO. Leading these efforts will be managing partners Steve Crabb and Rick Radermacher.
Retained to provide dealer marketing and media strategy is the Flint Group, Fargo, ND. The Account Supervisor is Jodi Duncan.
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