NEW MARKETING TOOLS AVAILABLE
Farm Progress' Direct Link to Producers
by Rosemary Schimek, Farm Progress Companies
The USAgriculture Brandfile survey annually collects brand use and production data from 120,000 large-scale U.S. producers. The 2005 survey released in September carries extensive product-use profiles from farmers raising corn, soybean, wheat, sorghum, cotton, peanut, rice, tobacco and canola. Soybean rust is included this year, too. Select cattle, dairy and hog herd data are also reported.
All Brandfile survey data, Farm Progress magazine subscriber demographics and additional data are available in myriad list rental formats from the USAgriculture Masterfile.
USAgriculture Masterfile producer lists give marketers insight opportunities to strategically target marketing campaigns, mailings, telemarketing lists, research samples, demographic updates or appends, etc.
The USAgriculture Masterfile carries 2 million producers with 200 demographic and brand usage data points.
Marketers can easily track seed and crop protection brandshares with the new 2005 USAgriculture Brandfile Bookshelf CD References. National and Midwest versions are available.
The National edition carries composite brandshare reports by crop and product type and the Midwest version reports product brandshares by state.
Custom reports and analysis, list rental and additional data-handling services are also available from Farm Progress. Please contact Bob Kaslik, national Marketing Solutions sales manager, at 720/406-7342 or bkaslik@ farmprogress.com.
A Direct Path to the Decision Maker
by Tom Wingate, Direct Contact, Inc.
Direct Contact, Inc. (DCI) is in the business of reaching out and impacting agricultural decision makers in a positive way on behalf of our growing number of clients in the agriculture industry.
DCI continues to build business one customer at a time by enabling our clients to reach their customers in a personal and professional way that has not been possible in the past. We specialize in designing and managing projects for our clients that address specific goals and objectives unique to the client.
Our seamless project management brings the most gifted and experienced professional agricultural team together to focus on specific products, customers and geographies. The results are extremely positive, not only in year one, but in years two, three and beyond.
Our role at DCI is not to just sell or service, but also to bring a new and higher level of customer satisfaction and loyalty. We have made thousands of in-person as well as telephone contacts with customers of our clients, and understand the importance of product knowledge, customer empathy as well as an awareness of the local agricultural climate.
At DCI we pride ourselves on total dedication to agriculture and in putting "The right people in the right places at just the right time."
Contact us at 800/558-6803 to discuss your next project.
Successful Farming Data Solutions
by Tom Davis, Successful Farming
When you have a custom data relationship with
Successful Farming Data Solutions, we take the time to understand your unique needs and will help you determine the appropriate data set and delivery mechanism to meet your marketing objectives. Choose from a full range of relationship marketing tools, including:
• Choose from 2.5 million farm owners and/or operators highly responsive to direct mail offers,
• Access one of the largest multi-sourced agricultural databases anywhere,
• Select from a full range of data fields - from demographics to crops, livestock to vehicles - as well as lifestage and lifestyle data from the Meredith Corporation database.
• Enhance your own customer information,
• Build a custom licensing plan to access specific target markets,
• Tap into a broad range of more than 2,000 data points from Meredith's 87 million consumer database,
• Develop innovative data-driven programs with
• Build a marketing database consisting of your customer files and ours, housed on your desktop,
• Link consumers to dealers, and customize selection based on a variety of data points,
• Manipulate the data according to your marketing needs.
Let Successful Farming Data Solutions energize your relationship marketing efforts by calling Cathy Porepp at 515/284-3483. AM