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May 2006 AgriMarketing magazine's annual survey of the largest Agricultural Marketing Communication Agencies, the 56 agencies reporting stated their income from agribusiness and producer-funded clients grew an average of 4% over the prior year. Total annual income for the ag communication agency business is now estimated at $155 million. The five largest agencies' income (see page 50) totaled $63 million, representing a 16% increase over the prior year. The 17 largest agencies that reported their staff size, stated they had a total of 560 employees working on ag accounts. Those 17 agencies reported total income of $81 million, so the average revenue generated per employee was $144,642. Paulsen Marketing Communications, Sioux Falls, SD, and Gibbs & Soell, Inc., New York, NY, had the largest increase in income (18%) over the prior year, followed by Rhea & Kaiser Marketing Communications, Naperville, IL, (14%). Osborne & Barr, St. Louis, MO, reported the most income from producer-funded accounts. At the request of the participating agencies, "Income" is the standard that is used to report the findings rather than "Billings." Billings can be calculated in a number of different methods, whereas Income is a more standardized statistic. Income is defined as all revenues received by the agency for performing services on behalf of its agribusiness and producer-funded clients. All dollar amounts are reported in U.S. thousands. TOTAL INCOME FROM AG ACCOUNTS* (Includes producer-funded accounts) (thousand dollars) Bader Rutter & Associates $13,786 Osborn & Barr Communications $12,834 Rhea & Kaiser Marketing Communications $12,060 McCormick Company $10,885 AdFarm $ 8,821 $54,417 INCOME FROM AG ADVERTISING* (thousand dollars) Osborn & Barr Communications $ 9,288 Rhea & Kaiser Marketing Communications $ 8,683 McCormick Company $ 7,100 Bader Rutter & Associates $ 6,065 AdFarm $ 4,586 $35,722 INCOME FROM PUBLIC RELATIONS* (thousand dollars) Gibbs & Soell Inc. $ 7,661 Bader Rutter & Associates $ 4,549 Osborn & Barr Communications $ 3,067 Morgan&Myers $ 2,756 McCormick Company $ 2,294 $20,327 INCOME FROM AG SALES PROMOTION* (thousand dollars) McCormick Company $ 1,063 AdFarm $ 1,058 Charleston|Orwig $ 704 Nicholson Kovac $ 575 Latorra, Paul & McCann $ 480 $ 3,880 INCOME FROM AG DIRECT MARKETING* (thousand dollars) Bader Rutter & Associates $ 2,067 AdFarm $ 1,587 Rhea & Kaiser Marketing Communications $ 1,567 Brighton Agency Inc. $ 1,000 McCormick Company $ 831 $ 7,052 INCOME FROM AG WEB-BASED/ ELECTRONIC MARKETING* (thousand dollars) Brighton Agency Inc. $ 1,550 Biggs/Gillmore Communications $ 1,400 Charleston|Orwig $ 941 Bader Rutter & Associates $ 689 Morgan&Myers $ 343 $ 4,923 TOTAL INCOME FROM AG ACCOUNTS* (Includes producer-funded accounts) (thousand dollars) Bader Rutter & Associates $14,492 Rhea & Kaiser Marketing Communications $13,710 Osborn & Barr Communications $13,412 McCormick Company $11,939 AdFarm $ 9,621 $63,174 INCOME FROM AG ADVERTISING* (thousand dollars) Rhea & Kaiser Marketing Communications $10,145 Osborn & Barr Communications $ 9,315 McCormick Company $ 6,623 Bader Rutter & Associates $ 5,797 AdFarm $ 5,292 $37,172 INCOME FROM AG PUBLIC RELATIONS* (thousand dollars) Gibbs & Soell Inc. $ 9,025 Bader Rutter & Associates $ 4,927 Osborn & Barr Communications $ 3,560 Rhea & Kaiser Marketing Communications $ 2,520 Morgan&Myers $ 1,748 $21,780 INCOME FROM AG SALES PROMOTION* (thousand dollars) McCormick Company $ 1,156 AdFarm $ 1,155 Charleston|Orwig $ 532 Nicholson Kovac $ 453 Latorra, Paul & McCann $ 399 $ 3,695 INCOME FROM AG DIRECT MARKETING* (thousand dollars) Bader Rutter & Associates $ 2,174 McCormick Company $ 2,119 Rhea & Kaiser Marketing Communications $ 2,082 AdFarm $ 1,443 Brighton Agency $ 1,000 $ 8,818 INCOME FROM AG WEB-BASED/ ELECTRONIC MARKETING* (thousand dollars) Bader Rutter & Associates $ 1,304 Brighton Agency $ 1,250 Charleston|Orwig $ 948 Morgan&Myers $ 285 Rhea & Kaiser Marketing Communications $ 274 $ 4,061 * includes agribusiness and producer-funded accounts MetaCom Carmel, IN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees 28 22 Media Usage Advertising 40% Public relations 25% Sales promotion N/A Direct marketing 25% Web-based/ Electronic mktg 10% Other 0% AdCulture Group Calgary, AB; Mississauga, ON; Montreal, QB; Minneapolis, MN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees N/A N/A Media Usage Advertising N/A Public relations N/A Sales promotion N/A Direct marketing N/A Web-based/ Electronic mktg N/A Other N/A Agribusiness Clients: Agricore United, 2001; Becker Underwood (projects), 2004; Cargill Specialty Canola Oils, 2002; NK Brand Syngenta Seeds, 1995; Prionics (projects), 2004; Schering-Plough Animal Health, 2000; Syngenta Animal Health; Wyeth; Scotiabank; Wolf Trax, 2004; Lallemand Animal Nutrition, NA; CCFN/CCAN; Agriculture & Agrifoods, CN AdFarm Kansas City, MO; Calgary, Guelph, ON; Fargo, ND Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $9,621 $9,621 0 No. of employees 90 90 Media Usage Advertising 55% Public relations 12% Sales promotion 12% Direct marketing 15% Web-based/ Electronic mktg 4% Other 2% Agribusiness Clients: Advantage Seed Growers 2005, AgriGold Hybrids 2005; Agrium (projects), 2003; Alberta Agriculture, Food and Rural Development (projects), 2003; Alberta Beef Producers (projects), 2006;Alberta Enviormental Farm Plan Company (projects), 2005; American Crystal Sugar, 1999; Bayer Animal Health Canada, 1999; Bayer CropScience Canada, 1989; Bayer CropScience, 2000; Beefbooster 2000; Bramhill Seeds 2005; Brandt Agriculture Products Ltd.1999; Bunge (projects), 2005; Canadian Farm Business Management Council, 1999; Canadian Beef Breeds Council (projects), 2005; Canadian Bio-Systems Inc. (projects), 2005; Canadian Food Grains Bank, 1999; Case New Holland (projects), 1989; Canadian Seed Growers Association, 1984; Dow AgroSciences Canada, 1987; Ducks Unlimited (projects), 2005 Haybuster/ DuraTech Industries, 1995; Hyland Seeds-U.S and Western Canada, 2005; James Richardson International (projects); Maizex Seeds Inc. 2005; Meyers Norris Penny (projects),1994; ND/MN Case IH Roughrider Dealer Group, 1978; Nitragin Inc., 2003; Novartis Animal Health (Canada), 2003; Ontario AgriCenter (projects), 2005; RBC Royal Bank, 1987; Scholle 2005; United Farmers of Alberta (UFA) 2002; University of Guelph (projects), 2000; Vacci-Test Corporation 2005; Wil-Rich (projects), 2002; Woodrill Farms Ltd. 2005 Archer>Malmo Inc. Memphis, TN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 120 10 Media Usage Advertising 40% Public relations 20% Sales promotion 10% Direct marketing 20% Web-based/ Electronic mktg 10% Other N/A Agribusiness Clients: Valent USA, 2001; Valent BioSciences, 2002 Ayres Kahler Lincoln, NE; Omaha, NE Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $2,400 $850 $110 No. of employees 30 10 Media Usage Advertising 25% 0% Public relations 20% 60% Sales promotion 15% 20% Direct marketing 10% 5% Web-based/ Electronic mktg 5% 5% Other 25% 10% Colle+McVoy Marketing Communications Minneapolis, MN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees 150 N/A Agribusiness Clients: Agriliance, 1994; AgStar Financial Services, 2001; Case IH, 2002; CHS (including foods, grain and Cenex-branded energy products), 1994; CNH, 2002; CROPLAN GENETICS, 2000; Farm Credit Services of Mid-America, 2002; IDEXX, 1999; New Holland, 2002; Fort Dodge Animal Health, 2005 Producer-Funded Clients: North American Olive Oil Association, 2002 Countryside Marketing Inc. Menomonee Falls, WI Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees 3 3 Media Usage Advertising 20% 0 Public relations 50% 0 Sales promotion 0% 0 Direct marketing 0% 0 Web-based/ Electronic mktg 0% 0 Other 30% 100% Agribusiness Clients: Alliance Ag Services LLC, 2004; American Bankers Association, 1996; Capital Agricultural Property Services, 1999; Daughhetes & Parks PC, 2004; Farm Financial Standards Council, 1994; Illinois Society of Professional Farm Managers and Rural Appraisers, 2003; John Greene Land Company, 2004; Land Pro LLC, 2003; Prudential Financial, 2003 Producer-Funded Clients: National Corn Growers Association (projects), 2001 David & Associates Hastings, NE; Grand Island, NE Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $1,600 $598 $253 No. of employees 14 6 Media Usage Advertising 30% 20% Public relations 20% 40% Sales promotion 30% 8% Direct marketing 8% 10% Web-based/ Electronic mktg 10% 20% Other 2% 2% Agribusiness Clients: 21st Century Grain Processing, Inc., 2005;ACCO Feeds 1994; Advanced BioEnergy,(projects) 2005; Ag and Food Associates (projects), 2004; Agway, 2004; Cargill Animal Nutrition,1994; Clean Fuels Development Coalition,(projects) 1993; East-Kansas Agri-Energy, (projects) 2003; Excel Corporation (projects), 2001; Global Industries (MFS/York/Stormor), 1997;Golden Acres Genetics, 2005; Kugler Company, 1987; E-3 BioFuels (projects), 2005; Nutrena, 1994; Oneok Energy Marketing, 2004; Response Products, 2004; several ethanol plant equity drives, (projects) 2005; The Mercantile Farm & Ranch Stores (projects), 2002 Producer-Funded Clients: Business Beyond the Farm (projects), 2005; Center for Applied Rural Innovation (projects), 2004; E-10 Unleaded with Ethanol Coalition, 2000; National Corn Growers Association (projects), 2002; Nebraska Ag Industry Partnership (projects), 2003; Nebraska Beef Council (projects), 2003; Nebraska Corn Board, 1987; Nebraska Corn Growers Association, 1987; Nebraska Department of Agriculture (projects), 1992; Nebraska Ethanol Board, 1984; Nebraska Pork Producers Association (projects), 1991; U.S. Grains Council (projects), 2004; U.S. Meat Export Federation (projects), 2003 Davis Harrison Dion Chicago,IL Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A No. of employees 30 4 Media Usage Advertising 75% Public relations 0% Sales promotion 0% Direct marketing 10% Web-based/ Electronic mktg 10% Other 5% Agribusiness Clients: Degussa, 1997; Iowa Farmer Today, 1985; Pet Ag Inc., 1987 The Duff Co. Kansas City, MO Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees 12 Media Usage Advertising 15% 10% Public relations 25% 80% Sales promotion 5% 0% Direct marketing 10% 0% Web-based/ Electronic mktg 15% 0% Other 30% 10% Agribusiness Clients: America's Alfalfa (Land O' Lakes), 1992; Agri Laboratories Ltd., 2002; Hytest Seed ( Land O' Lakes), 1998; Luitpold Pharmaceuticals, Inc., 2005; Pulse NeedleFree Systems, 2002; Fiber Max Cotton Seed (projects), 2003; Bayer CropScience/Temilc (projects), 2003; Bayer CropScience/Gustafson Seed Treatment, 2005; Bayer CropScience/ Herbicides (projects), 2005 Producer-Funded Clients: Dairy Farmers of America (projects), 1998 Ervin & Smith Advertising and Public Relations Omaha, NE Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $3,600 $690 0 No. of employees 34 3 Media Usage Advertising 63% Public relations 12% Sales promotion 0% Direct marketing 20% Web-based/ Electronic mktg 5% Other 0% Agribusiness Clients: Golden Harvest, 2004; J.C. Robinson, 2000; Lindsay Manufacturing, 2003; Blackline Fence, 2003; Cooperative Mutual Insurance (projects), 2000; Oxbow May Company (projects), 1995 Fleishman-Hillard Inc. Kansas City, MO; Houston, TX; Sacramento, CA; Minneapolis,MN; Washington, D.C.; New York, NY; Chicago, IL Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees N/A N/A N/A Gibbs & Soell Inc. New York, NY; Raleigh, NC, Hoffman Estates, IL, San Francisco, CA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $17,245 $9,025 0 No. of employees 105 44 Media Usage Advertising 0% Public relations 100% Sales promotion 0% Direct marketing 0% Web-based/ Electronic mktg 0% Other 0% Agribusiness Clients: Cargill, 2002; GE Rail Services, 2004; Georgia-Pacific, 2004; Honeywell International, 1971; NatureWorks LLC, 1998; Syngenta Crop Protection, 2000; Syngenta Seeds, 2002; Syngenta Professional Products, 2000; Syngenta Agrisure Traits, 2004 LePoidevin Rickinger Group Brookfield, WI Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $700 $400 0 No. of employees 8 4 Media Usage Advertising 20% Public relations 40% Sales promotion 0% Direct marketing 15% Web-based/ Electronic mktg 25% Other 0% Agribusiness Clients: Drew Scientific, 2005; Exosect Limited, 2004; Lutipold Pharmaceuticals, 2003; STAR Horse Products, 2004 Martin/Williams Advertising Minneapolis, MN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 169 37 Media Usage Advertising 58% Public relations 0% Sales promotion 0% Direct marketing 20% Web-based/ Electronic mktg 22% Other 0% Agribusiness Clients: Syngenta Crop Protection, 1985 McCormick Company Kansas City, MO; Des Moines, IA; Amarillo,TX; Fort Worth, TX; London,ON Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $12,650 $11,564 $375 No. of employees 94 80 Media Usage Advertising 55% 70% Public relations 15% 20% Sales promotion 10% 0% Direct marketing 18% 10% Web-based/ Electronic mktg 2% 0% Other 0% 0% Agribusiness Clients: Agri Laboratories LTD (projects), 2001; Allflex USA Inc., 1990; AZTX Cattle Co. (projects), 1981; Cactus Feeders (projects), 1987; DuPont Crop Protection 2002; Elanco Animal Health (Cattle Business Unit), 1999; Iowa ProAg (projects), 2002; Ivy Animal Health (Vetlife), 1996; Kubota, 2005; Lignotech, USA (projects), 1995; MicroBeef Technologies Inc. (projects), 1992; Murphy Farm/ Prestage- Steocher Farms, 1997; Novus International, Inc (projects), 2005 Pioneer Hi-Bred International Inc., 1969; Stoller, USA (projects) 2004; Unverferth Manufacturing (projects), 2002 Producer-Funded Clients: Coalition to Support Iowa's Farmers (projects), 2003; Iowa Cattleman Association (projects), 2000; Kansas Livestock Association (projects), 2003; National Cattlemen's Beef Association (projects), 2004; National Pork Producers Council (projects), 2003; Texas Cattle Feeders Association, 1978 McDaniels Marketing Communications Pekin, IL Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $1,300 $375 $75 No. of employees 19 8 Media Usage Advertising 25% 25% Public relations 10% 10% Sales promotion 25% 25% Direct marketing 25% 25% Web-based/ Electronic mktg 15% 15% Other 0% 0% Agribusiness Clients: Advance Trading Inc.(projects), 1991; CNH America LLC - DMI, Case IH and New Holland Brands (projects), 1967; Diener Seeds, 2004; FBi Buildings (projects), 2003; Rawson Controls, 2004 Producer-Funded Clients: Illinois Soybean Association (projects), 1992 The McFarland Group Elm Grove, WI Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $1,700 $1,700 0 No. of employees 6 6 Media Usage Advertising 50% Public relations 20% Sales promotion 20% Direct marketing 5% Web-based/ Electronic mktg 5% Other 0% Agribusiness Clients: CE Attachments Inc., 2001; Gehl Company, 1986 The Meyocks Group, Inc. West Des Moines, IA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A $1,465 N/A No. of employees 30 30 Media Usage Advertising 30% Public relations 25% Sales promotion 10% Direct marketing 20% Web-based/ Electronic mktg 15% Other 0% Agribusiness Clients: Farm Credit Services of America, 1999; Firestone Agricultural Tires, 2004; Latham Seeds, 2002; Landec Ag, 2003; Valent BioSciences (projects),1994 Producer-Funded Clients: Iowa Corn Growers Association, 2003 Maria Mirsky Associates, Inc. Yardley, PA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 6 6 Media Usage Advertising 25% Public relations 20% Sales promotion 20% Direct marketing 15% Web-based/ Electronic mktg 20% Other 0% Agribusiness Clients: ACRC-Ag Container Recycling Council, 1999; Makhteshim Agan of North America (MANA), 2002; Murray Equipment, 1999; TPSA - The Pesticide Stewardship Alliance (projects), 2005; Veterinary Imaging Centers, 2005 Miron Communications Group, LLC Kalamazoo, MI Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 1 1 Media Usage Advertising 20% Public relations 30% Sales promotion 0% Direct marketing 0% Web-based/ Electronic mktg 50% Other 0% Agribusiness Clients: Armstrong International, 2005; Food Resource Bank, 2005 Morgan & Myers Waukessha, WI; Minneapolis, MN; Waterloo, IA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $4,204 $2,846 $175 No. of employees 38 34 Media Usage Advertising 20% 10% Public relations 60% 80% Sales promotion 10% 0% Direct marketing 0% 0% Web-based/ Electronic mktg 10% 10% Other 0% 0% Agribusiness Clients: Altria, Inc,1996; Bou-Matic, 2006; Cargill, 2000; Case IH, 1997; CNH, 2005; Foremost farms USA, 2005; Global Animal Management, 2005; McDonald's Health Initative, 2005; Monsanto (projects), 1998; Monsanto Choice Genetics, 2006; NCSRP/Plant Health Initative, 2005; Novartis Animal Health USA, Inc., 2003; Oil-Dri Corp., 2003; Rabobank, 2005; Schering-Plough, 2005 Producer-Funded Clients: American Farm Bureau federation (projects), 2005; California Raisin Marketing Board (projects), 2005; NCSRP/Plant Health Initative, 2004; The Soyfoods Council (projects), 2004 Nicholson Kovac Inc. Kansas City, MO; Minneapolis, MN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $13,540 $3,235 0 No. of employees 124 Media Usage Advertising 50% Public relations 7% Sales promotion 14% Direct marketing 16% Web-based/ Electronic mktg 11% Other 2% Agribusiness Clients: FMC Corp. Agricultural Products Group, 2002; FMC Corp. - Specialty Chemicals Division, 2005; Synbiotics, 2005 Osborn & Barr Communications Inc. St. Louis,MO; Kansas City, MO; Des Moines, IA; Winnipeg, MB; Guelph, ON Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $15,554 $10,091 $3,322 No. of employees 128 N/A N/A Media Usage Advertising 91% 4% Public relations 5% 92% Sales promotion 0% 0% Direct marketing 4% 4% Web-based/ Electronic mktg 0% 0% Other 0% 0% Agribusiness Clients: Deere & Company, 1989; Deere Canada, 2004; Intervet, 2002; Intervet Canada, 2004; John Deere Credit, 1990; John Deere Parts & Service, 1992; John Deere Commercial & Consumer Equipment, 2004; Michelin Ag, 2003; Monsanto Co., 1988; Monsanto Canada, 2002; Na-Churs Alpine Research, 2003; Nu-Gro Corporation, 2003; Plant Products, 2003; Pride Seeds, 2003; Propane Education & Research Council, 2002; Thomas Canning, 2003; True North Specialty, 2003; Bayer CropScience Inc., 2003; Interstate Seed Company, 2003; CropLife Canada, 2003; Masterfeeds, 2003; Farm Credit Services of Missouri, 2005 Producer-Funded Clients: American Lamb Board (projects), 2004; Iowa Farm Bureau Federation (projects), 2004; National Cattlemen's Beef Association, 2002; National Pork Board, 2003; National Potato Promotion Board (projects); Texas Beef Council (projects), 2004; United Soybean Board, 1995; Wisconsin Soybean Marketing Board, 2003; Nebraska Propane Gas Association (projects), 2005 PR Works Edgartown, MA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees NA/ N/A Media Usage Advertising 5% Public relations 90% Sales promotion 0% Direct marketing 0% Web-based/ Electronic mktg 0% Other 5% Agribusiness Clients: Alpharma, 2005; Schering-Plough Animal Health, 1997; Vetoquinol USA Paulsen Marketing Communications Sioux Falls, SD Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $2,520 $1,025 $190 No. of employees 24 8 Media Usage Advertising 50% 50% Public relations 20% 35% Sales promotion 10% 0% Direct marketing 10% 0% Web-based/ Electronic mktg 10% 15% Other 0% 0% Agribusiness Clients: DragoTec Corn Heads, 2005; Ecolab Inc. (projects), 1992; Grain States Soya (Soybest Soybean Meal), 1999; Hubbard Feeds Inc., 1992; Krone Hay & Forage Technology, 2003; Kubota Tractor Corp., 2000; Nortec Seeds, 2004; Prince Agri Products, 1995; Ridley Block Operations (Crystalyx Supplements), 1996; Worthington Ag Parts, 1986 Producer-Funded Clients: Minnesota Soybean Council (projects), 2001; South Dakota Soybean Research and Promotion Council, 1992; South Dakota Corn Utilization Council, 2005; Ag United for South Dakota, 2004 Povenmire Agri-Marketing Independence, MO Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 2 2 Media Usage Advertising 25% Public relations 25% Sales promotion 0% Direct marketing 0% Web-based/ Electronic mktg 25% Other 25% Agribusiness Clients: National Association of Farm Broadcasters, 2002 Quarry Integrated Communications Inc. Waterloo, ON Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 110 35 Agribusiness Clients: BASF Canada, 2000; BASF USA, 2005; BASF Global, 2005; Elanco Animal Health Canada,1990 Red Lizard Creative San Diego,CA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $818 $818 0 No. of employees 10 10 Media Usage Advertising 50% Public relations 20% Sales promotion 5% Direct marketing 20% Web-based/ Electronic mktg 5% Other 0% Agribusiness Clients: Agrigator Inc., (projects), 2000; AutoFarm, A Novariant Company, 2002; Chemtura Corporation, 1987; AgraQuest (projects, 2005) Stephens & Associates Advertising Inc. Overland Park, KS Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 30 Agribusiness Clients: Brock Grain & Feed Systems, 1999; Golden Harvest Seeds, 1999; Novartis Animal Health, 2004 Swanson Russell Associates Lincoln, NE; Omaha,NE Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $10,750 $1,700 0 No. of employees 105 20 Media Usage Advertising 35% Public relations 22% Sales promotion 8% Direct marketing 20% Web-based/ Electronic mktg 10% Other 5% Agribusiness Clients: AGP (projects), 1994; Becker Underwood, 2000; CLAAS Omaha (Lexion Combines), 2001; NC+ Hybrids, 1988; Nebaska Department of Agriculture (projects), 2004; Nebraska Foundation for Ag Awareness (projects), 2002; Nebraska State Fair, 1994; Schering-Plough Animal Health, 1994; Scoular Company (projects), 2002; Snyder Industries, 1982; Krause Corporation, 2005; Channel Bio Inc., (projects), 2006; Pierce Corporation, 2005; National Livestock Producers Association (projects), 2005 Tri-State Advertising Co. Inc. Warsaw, IN Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $799 $72 0 No. of employees 11 2 Media Usage Advertising 78% Public relations 2% Sales promotion 1% Direct marketing 16% Web-based/ Electronic mktg 2% Other 1% Agribusiness Clients: CLAAS America, 1991; Mier Products, 1990; Worksover Inc., 1980 Two Rivers Marketing Des Moines, IA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 60 10 Media Usage Advertising N/A Public relations N/A Sales promotion N/A Direct marketing N/A Web-based/ Electronic mktg N/A Other N/A Agribusiness Clients: Bobcat Company, 2001; Crop1 Insurance, 2003; John Deere Credit, 2003; John Deere Power Systems, 2000; McCormick USA, 2003; Red Wing Software (projects), 2005; Vermeer Ag (projects), 2005 Waldinger Creative Baltimore,MD Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 6 N/A Agribusiness Clients: FMC Corporation (projects) 1989 Wesley Day Advertising West Des Moines, IA Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A 0 No. of employees 8 8 Agribusiness Clients: AGRI Industries (projects), 2001; Landini (products), 2004; McCormick International USA (Corporate) 2006; Farm Bureau (yellow pages), 2005 Woodruff Sweitzer Columbia, MO; Calgary, AB Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income N/A N/A N/A No. of employees 38 30 Media Usage Advertising 40% 40% Public relations 25% 50% Sales promotion 5% 0% Direct marketing 20% 10% Web-based/ Electronic mktg 5% 0% Other 5% 0% Agribusiness Clients: Arysta Life Science, 2000; Bayer Animal Health Canada (projects), 2005; Harris Moran Seed Corp. (projects), 2001; Kubota Tractor Corporation (projects), 2000; Y-Tex Corporation (projects), 2000; Meridian Industries (projects), 2006 Producer-Funded Clients: National Pork Board (projects), 2005; Canadian Hereford Association (projects), 2005 ZimmComm New Media LLC Holts Summit, MO Producer- Agency Agribusiness Funded Total Accounts Accounts Agency Income $150 $126 $24 No. of employees 2 2 Media Usage Advertising 0% Public relations 35% 100% Sales promotion 0% Direct marketing 0% Web-based/ Electronic mktg 35% Other 30% Agribusiness Clients: New Holland (projects), 2004; Southeast AgNet (projects) 2004; Ethanol Promotion and Information Council (projects), 2004; National Rural Electric Cooperative Association (projects), 2005; National Biodiesel Board (projects), 2006; No Bull Enterprises (projects), 2005; MFA Inc. (projects), 2005 Producer-Funded Clients: Missouri Beef Industry Council (projects), 2004; Cattlemen's Beef Board (projects), 2006 AM Tweet |
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