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Best of NAMA 2023

Land O'Lakes Purina Mills selects Swanson Russell Associates (SRA) to provide communications and marketing services in promoting its swine division feed and products. SRA will provide Land O'Lakes Purina Mills with marketing communications services for both brands of swine feeds, including literature and brand development.
The SRA team on the account includes Wes Neuhaus, Mgt Rep; Chris Raun, Acct Supvr, and Jon Petersen, Media Planner/Strategist.

Rhea & Kaiser announces the addition of three staff members to its Bayer CropScience team.
Jennie Schutte joins the corn/ soybean team as Acc't Supvr overseeing integrated communication campaigns for Balance Pro, Radius herbicides, Laudis and the Growing Strong Rewards Program/corn portfolio.
David Harding joins as a public relations Acct Supvr, supporting the cotton/rice/peanuts portfolio.
Brooke Hepler joins the southern row crop products team as Acct Exec.

Mark Moore opens an agricultural communications business under the name Moore Communications.
Moore has 20 years of experience in agricultural communications, including writing, photography, public relations and advertising.
He can be reached at 262/751-4746 or

NMC, Inc., Verona, WI, a global organization for mastitis control and milk quality, selects Filament Marketing, LLC to assist them with association-related strategic marketing efforts, sponsorship program development and membership promotions. This newly formed relationship is intended to enhance and heighten the awareness and impact of the NMC, helping to forge new leadership standards for global mastitis control and research and improved milk quality standards.

Demeter Communications, Champaign, IL, is launched to provide food and agricultural companies and organizations with solutions in public relations, leadership development, market research and other communications initiatives.
Joining as senior partners are five agricultural communications professionals: (L to R) Linda Snell, Oakwood Hills, IL; Kathleen Erickson, Clarks Hill, IN; Wendy Feik Pinkerton, Champaign, IL; Sharlet Teigen, Capitol, MT; and Claudine Wargel, Clinton, IL .

Ad Alley, a full-service "micro" advertising agency recently moved to Princeton, IL, from Chicago's west suburbs. The 15-year-old advertising and marketing communications company provides a full menu of services to a wide array of business-to-business clients.
More information is available by calling John Costello at 815/875.3141; e-mailing the company at; or, visiting

AgCall, Calgary, names VP Sls & Mktg Arron Madson as a partner in the company which is a leading provider of peer-to-peer marketing, sales and service company for the agriculture and agri-food sector.
Ed Mazurkewich joins as Dir, Bus Development. Mazurkewich brings over 20 years experience as a sales and marketing professional in the agriculture sector, from the farm itself to sales and customer support throughout Canada and the U.S.

Woodruff Sweitzer, Columbia, MO, launches a new Web site The site features custom music, animation and site textures to embrace its visitors. Each area of the project matrix on the site contains a representation of the best work completed on behalf of clients.
The client log-in is made possible through a fully integrated content management system. This allows for easy maintenance and updating of site content. "Not only is the site graphically appealing for visitors, it makes strong business sense to use this type of system to manage day-to-day projects with clients and manage the overall Web content," says Shelley Thompson, Exec VP/Dir of Production.
The agency also hires Greg Beers as Sr Copywriter for the agency's Crossroads District office. He joins the agency from Meyers + Partners in Chicago. Prior to that he worked at FCB, Chicago, and Valentine Radford, Kansas City.

Craig Clasen is named Pres of The Meyocks Group advertising agency. For the past three years, Clasen has served as Pres of Hy-Vee Care, which distributes pharmaceutical products to patients in nursing homes and long-term care facilities. He began his career with Hy-Vee in 1977.
Doug Jeske, is named COO. Jeske had served as interim president of the firm since former president Donna Tweeten accepted a communications and brand management post with Hy-Vee in July.
Sandy Peddicord, a former producer of Oprah Winfrey's daily syndicated television show and Asst VP at Wells Fargo Home Mortgage, joins the staff as a Sr Counselor. AM

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