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January/February 2007 Editor's note: With this issue of AgriMarketing, we begin a regular update on the exciting Canadian agricultural market-place and the Canadian Agri Marketing Association (CAMA). ABOUT CAMA ONTARIO With members traveling from across the province of Ontario, CAMA provides regular opportunities for casual conversation and networking. We help members stay connected, have fun and enjoy professional development through regular Chapter meetings, professional development seminars and national Best of CAMA awards. If you would like more information about CAMA, please visit www.cama.org. CAMA Ontario Executive Director Lynn Hewitt (705) 446-0959 camaontario@rogers.com CAMA Ontario President Denise Hockaday (519) 821-4845 denise.a.hockaday@monsanto.com CERTIFICATE IN AGRI MARKETING (CAM) UPDATE Developed in fall 2005, the Certificate in Agri Marketing (CAM) is a three course program approved by CAMA that develops and enhances marketing skills in agribusiness professionals. CAM was developed jointly by CAMA and the Canadian Centre for Sales and Marketing. CAM provides both knowledge and credentials for those who successfully complete the program. The three courses in CAM are: • Marketing to Farm Businesses, • Strategic Agri Marketing, and • Agri Marketing Application. On November 2, 2006, at the Best of CAMA Awards banquet in Winnipeg, MB, the participants of the first graduating class were acknowledged and those attending were awarded their certificates. Congratulations to Megan McCabe, John Hanson, Jason McNaughton, Teresa Clouston, Darcy Olds, Ron Weik, Alain Trudeau, Dave Brand, Steve Rongits, Melinda Friesen, Denise Hockaday, Dave Corry, Walt Taylor, Barry Hannah, and Bob MacNaughton. WELCOME NEW MEMBERS CAMA welcomes Roblynn Hunnisett, Touchstone Event Management; Michelle McMullen, Ontario Soybean Growers ; and Cathy Graham, Hays Executive. UPCOMING EVENTS FOR CAMA ONTARIO MEMBERS February 19-23, 2007 Strategic Agri Marketing — 2nd course for CAM March 7, 2007 London Farm Show — Lunch and speaker panel Rob Hannam — "Colliding Generations" April 11-13, 2007 NAMA Conference — Dallas, TX April 2007 — Marketing seminar "Marketing Mature Brands" and "Trademarks — everything you need to know" July 2007 — Summer event Toronto Blue Jays baseball game August 2007 Annual General Meeting and Golf Tournament September 2007 Agri Marketing Application — 3rd course for CAM November 2007 Best of CAMA — Saskatchewan Tweet |
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