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 April 2007 MULTI-MEDIA CAMPAIGNS - LOCAL CLIENT: Valent USA Corporation, Walnut Creek, CA - Elsa Zisook AGENCY: archer>malmo, Memphis, TN - Mike Butler MESSAGE: Venom is a new insecticide that protects grapes from crop-damaging mealybugs. It's new generation super-systemic chemistry is fast-acting for lasting-lasting mealybug control. AUDIENCE: Grape growers and consultants in CA, WA, MI and the Northeast - mostly men ages 35-50 MERIT: Valent USA Corporation / archer>malmo NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac (2) The Andersons / The Jackson Group Bayer CropScience / AdFarm Iowa Soybean Association / In-house (2) Farm Credit Services of Illinois / In-house Pfizer Animal Health / Charleston/Orwig MULTI-MEDIA CAMPAIGNS - REGIONAL CLIENT: Dow AgroSciences, Calgary, Alberta - Stan Audette AGENCY: AdFarm, Calgary, Alberta - Lynne Paulsen MESSAGE: "A Return to Healthy Living" combined with "A Break from farming as usual" to land key messages: Nexera canola is a premium vegetable oil with the healthiest oil profile, consistent with healthy living. AUDIENCE: Existing Nexera canola contractors and new potential growers in Western Canada MERIT: Valent USA Corporation / archer>malmo NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications John Deere / In-house Pioneer Hi-Bred International, Inc. / McCormick Company Syngenta Crop Protection / Martin Williams Bayer CropScience / Rhea and Kaiser Marketing Communications Dow AgroSciences / Bader Rutter & Associates, Inc MULTI-MEDIA CAMPAIGNS - NATIONAL CLIENT: New Holland North America, New Holland, PA - Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN - Jamie Moran MESSAGE: New Holland has the most innovative equipment. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers MERIT: Pioneer Hi-Bred International, Inc. / McCormick Company NATIONAL FINALISTS: Mycogen Seeds / Bader Rutter & Associates, Inc. BASF Agricultural Products / Quarry Integrated Communications Cattlemen's Beef Board & The Federation of State Beef Councils/Osborn & Barr Communications Syngenta Crop Protection / Martin Williams (2) Merial Limited / Bader Rutter & Associates, Inc. ARM & HAMMER Animal Nutrition / Charleston/Orwig NEW PRODUCT INTRODUCTION CLIENT: Valent USA Corporation, Walnut Creek, CA - Elsa Zisook AGENCY: archer>malmo, Memphis, TN - Mike Butler MESSAGE: Venom is a new insecticide that protects grapes from crop-damaging mealybugs and cotton from tough white flies. It's new generation, super-systemic chemistry is fast-acting for lasting-lasting insect control. AUDIENCE: Grape growers and consultants in CA, WA, MI and the Northeast; AZ cotton growers - mostly men ages 35-50 MERIT: Syngenta Seeds, Inc. / Adculture Group Inc. NATIONAL FINALISTS: Bayer CropScience / AdFarm Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Valent USA Corporation / archer>malmo FMC Corporation / Nicholson Kovac (2) Trans Ova Genetics / Filament Marketing Pfizer Animal Health / Charleston/Orwig Pfizer Animal Health / Rhea & Kaiser Marketing Communications PRODUCER OR COMPANY-FUNDED ADVERTISING CAMPAIGNS CLIENT: National Pork Board, Clive, IA - Jeff Hartz AGENCY: The Richards Group, Dallas, TX - Travis Hopper MESSAGE: Using The Other White Meat as a main ingredient can break you out of your mealtime routing and make your meals more exciting. AUDIENCE: Consumers - "Wannabe better cooks." People that are tired of having the same dinners, night in and night out, and want to break out of their meal ruts. MERIT: Wisconsin Milk Marketing Board/Dairy Management Inc. /Stephan & Brady, Inc. NATIONAL FINALISTS: United Soybean Board / Osborn & Barr Communications South Dakota Soybean Research & Promotion Council/ Paulsen Marketing National Watermelon Promotion Board / In-house New York State Fair / Latorra, Paul & McCann Midwest Dairy Association / LMG Idaho Potato Commission / Evans, Hardy + Young SPREADS - SINGLE CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA - Lou Ireland AGENCY: McCormick Company, Kansas City, MO - Evan Davies MESSAGE: Pioneer Hybrids International provides growers with the highest yeilding corn hybrids. This will allow them to meet the growing demand for alternative fuels such as ethanol. Pioneer is working hard to produce the maximum ethanol per acre hybrids. Technology that Fuels. AUDIENCE: All corn growers, primarily those with 100+ acres MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Bayer CropScience / Rhea and Kaiser Marketing Communications Syngenta Seeds, Inc. / Adculture Group Inc. Dow AgroSciences / Bader Rutter & Associates, Inc. New Holland North America / Colle+McVoy Case IH North America / Colle+McVoy SPREADS - SERIES CLIENT: Case IH North America, Racine, WI - Julie Rudnick AGENCY: Colle+McVoy, Minneapolis, MN - Myrna Krueger MESSAGE: Case IH equipment is for producers who are serious about their goals. AUDIENCE: Cash crop producers farming 1,000+ acres MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: John Deere / In-house Agriliance / Colle+McVoy Bayer CropScience / Rhea & Kaiser Marketing Communications Pioneer Hi-Bred International, Inc. / McCormick Company SINGLE-PAGE AD - SINGLE CLIENT: Merial, Duluth, GA - Beckie Peskin AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI - Mari Randa MESSAGE: Trust and recommend the dewormer brand that's been proven for nearly 20 years. It's effective, providing broad-spectrum control against equine parasites, plus it controls more than 99% of tapeworms. AUDIENCE: Horse owners, ages 18-54 MERIT: John Deere Credit / Mackenzie NATIONAL FINALISTS: Emerald BioAgriculture / Broadhead + Co, Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications FMC Corporation / Nicholson Kovac Inc. (2) Hy-Line International / SOLUTIONS Inc. Pioneer Hi-Bred International, Inc. / McCormick Company Valent USA Corporation / archer>malmo Prince Agri Products / OPEN ROADS National Pork Board / Osborn & Barr Communications, Inc. SINGLE-PAGE ADS - SERIES CLIENT: John Deere Credit, Johnston, IA - Jennifer Haxton AGENCY: Mackenzie, Minneapolis, MN - Jason Wibben MESSAGE: Not every farmer spends his free time tightening lug nuts and channel surfing for football. We salute those who luxuriate in candlelight and bubble baths and walk lap dogs in matching vests and pick up the poop. AUDIENCE: Growers/producers nationwide MERIT: United Soybean Board / Osborn & Barr Communications NATIONAL FINALISTS: Valent USA Corporation / archer>malmo (2) Zinpro Performance Minerals / Idea Outpost Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Seminis / In-house Wisconsin Milk Marketing Board / Stephan & Brady, Inc. John Deere Credit / Mackenzie (2) Pioneer Hi-Bred International, Inc. / McCormick Company LESS-THAN-PAGE ADS - SINGLE CLIENT: Farm Credit of New Mexico, Albuquerque, NM - Shacey Sullivan AGENCY: McKee Wallwork Cleveland, Albuquerque, NM - Deena Crawley MESSAGE: Farm Credit knows the right types of loans for what their customers are trying to accomplish. AUDIENCE: A wealthy, married couple who is interested in purchasing land in New Mexico to start a farm or ranch. MERIT: Agriliance / Colle+McVoy NATIONAL FINALISTS: New Holland North America / Colle+McVoy Dairylea Cooperative / Pinckney Hugo Group (2) Farm Credit Services of Illinois / In-house Tennessee Farmers Co-op / In-house Syngenta Crop Protection / Martin Williams Mountain Plains Farm Credit Services / Armstrong/Shank LESS-THAN-PAGE ADS - SERIES CLIENT: Case IH North America, Racine, WI - Julie Rudnick AGENCY: Colle+McVoy, Minneapolis, MN - Ann Strong MESSAGE: Go to www.AdvantageCaseIH.com and let the facts show that Case IH equipment offers a competitive advantage for producers who are serious about their goals. AUDIENCE: Cash crop producers farming 1,000+ acres MERIT: Syngenta Crop Protection / Martin Williams NATIONAL FINALISTS: John Deere Agricultural Marketing Center / In-house New Holland North America / Colle+McVoy Engineered Storage Products Company / OPEN ROADS Dairylea Cooperative / Pinckney Hugo Group TRADE ADS - SINGLE CLIENT: Idaho Potato Commission, Boise, ID - Seth Pemsler AGENCY: Evans, Hardy + Young, Santa Barbara, CA - Kirk Evans MESSAGE: The Idaho seal is widely recognized as the sign of America's most popular potatoes. AUDIENCE: Retail produce managers MERIT: National FFA Organization / Broadhead + Co, Inc. NATIONAL FINALISTS: John Deere / In-house Case IH North America / Colle+McVoy John Deere Credit / Mackenzie BASF Professional Vegetation Management / Winnercomm, Inc. Case IH North America / Morgan&Myers Schering-Plough Animal Health Corp. / Swanson Russell Associates Pfizer Animal Health / Charleston/Orwig TRADE ADS - SERIES CLIENT: Idaho Potato Commission, Boise, ID - Seth Pemsler AGENCY: Evans, Hardy + Young, Santa Barbara, CA - Kirk Evans MESSAGE: The Idaho seal is widely recognized as the sign of America's most popular potatoes. AUDIENCE: Retail produce managers MERIT: Idaho Potato Commission / Evans, Hardy + Young NATIONAL FINALISTS: Ethanol Promotion and Information Council (EPIC) / Integer John Deere Credit / Mackenzie John Deere / In-house UNIQUE PRINT ADVERTISING CLIENT: Bayer CropScience, Research Triangle Park, NC - Charlie Hale AGENCY: Rhea and Kaiser Marketing Communications, Naperville, IL - Kim Cooke MESSAGE: FiberMax cotton seed provides the quality mills worldwide depend on. AUDIENCE: Known FiberMax users, cotton growers, ginners, spinners, mills and merchants MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: Firestone Farm Tires / The Meyocks Group Valent USA Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications New Holland North America / Colle+McVoy John Deere / In-house (2) Emerald BioAgriculture / Broadhead + Co, Inc. Mycogen Seeds / Bader Rutter & Associates, Inc. RADIO - SINGLE CLIENT: Valent USA Corporation, Walnut Creek, CA - Elsa Zisook AGENCY: archer>malmo, Memphis, TN - Mike Butler MESSAGE: MaxCel plant growth regulator sizes apples beyond the thinning effect, even hard-to-size apple varieties. The result is larger apples at packout. AUDIENCE: Apple growers in OR, WA, ID, MI and the Northeast - mostly men ages 35-50 MERIT: Arysta LifeScience North America / Woodruff Sweitzer NATIONAL FINALISTS: Chemtura Corporation / Red Lizard Creative Bayer CropScience / AdFarm Central Life Sciences, formerly Wellmark International / Celtic Marketing, Inc. Valent USA Corporation / archer>malmo FMC Corporation / Nicholson Kovac (2) Arysta LifeScience North America / Woodruff Sweitzer Bayer CropScience / Rhea & Kaiser Marketing Communications National Pork Board / Osborn & Barr Communications, Inc. RADIO - SERIES CLIENT: E-10 Unleaded Coalition, Hastings, NE - Randy Klein, Todd Sneller and Scott Merrit AGENCY: David & Associates, Hastings, NE - Dave Buchholz MESSAGE: To raise consumer awareness of the benefits and performance of 10% ethanol-blended gasoline and to correct and dispel misunderstandings and myths about the fuel. AUDIENCE: General consumers in the Lincoln and Omaha markets MERIT: United Soybean Board / Osborn & Barr Communications NATIONAL FINALIST: UFA / AdFarm TELEVISION CLIENT: Syngenta Crop Protection, Greensboro, NC - Wendell Calhoun AGENCY: Martin Williams, MInneapolis, MN - Faye Bliese MESSAGE: Nobody's better on both foxtail and wild oat control than Discover NG. AUDIENCE: Wheat growers MERIT: Syngenta Seeds, Inc. / Adculture Group Inc. NATIONAL FINALISTS: Schering-Plough Animal Health Corp. / Swanson Russell Associates Bayer CropScience / Rhea and Kaiser Marketing Communications (2) Pioneer Hi-Bred International, Inc. / McCormick Company Bayer CropScience Canada / AdFarm Mycogen Seeds / Bader Rutter & Associates, Inc. Idaho Potato Commission / Evans, Hardy + Young AUDIO VISUAL PRESENTATIONS - TO FARMERS, RANCHERS & GROWERS CLIENT: John Deere, Lenexa, KS - Mike Gustafson AGENCY: In-house MESSAGE: To inform and educate the public about Meth labs in rural communities. AUDIENCE: Farmers and ranchers who attend traditional John Deere Day events throughout North America MERIT: CHS Inc. / Twin Town Creative NATIONAL FINALISTS: National Pork Board / REL Productions National Cattlemen's Beef Association / Baxter Communications, Inc. Valent USA Corporation / archer>malmo Almond Board of California / Broadhead + Co, Inc. FMC Corporation / Nicholson Kovac Inc. AUDIO VISUAL PRESENTATIONS - DEALERS, DISTRIBUTORS & SALES REPS CLIENT: Monsanto Company, St. Louis, MO - Cheri Karn AGENCY: Osborn & Barr Communications, St. Louis, MO - Jennifer Turley and Bekah Reddick MESSAGE: Monsanto is completely dedicated to agriculture and to delivering new value and innovation to the American farmer. AUDIENCE: U.S. farmers and customers; Monsanto employees MERIT: Pfizer Animal Health / Charleston/Orwig NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc. / In-house Engineered Storage Products Company / OPEN ROADS Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh BouMatic / Morgan&Myers FMC Corporation / Nicholson Kovac The Nutrients for Life Foundation / Fleishman Hillard ADVERTISING ON THE WEB CLIENT: New Holland North America, New Holland, PA - Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN - Jamie Moran MESSAGE: New Holland has the most innovative equipment. AUDIENCE: Entrepreneurial livestock producers, cash crop producers and rural lifestylers MERIT: Cargill Animal Nutrition / The Jackson Group NATIONAL FINALISTS: Case IH North America / Colle+McVoy Bayer CropScience / VML DTN / In-house Cargill Animal Nutrition / Group Leaf LLC DIGITAL PRESENTATIONS CLIENT: John Deere, Lenexa, KS - Steve Tomac and Tom Schreier AGENCY: In-house MESSAGE: To introduce the new 6030 Premium Series Tractors, 7030 Series Tractors and the new 8 Series balers. AUDIENCE: Farmers and production ag, in applications from row-crop to livestock production to commercial hay MERIT: Novartis Animal Health / AdFarm DIRECT MAIL - FARMER-DIRECTED - FLAT CLIENT: Dow AgroSciences, Indianapolis, IN - Erin Hull AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI - Mary J. Woelfel MESSAGE: To increase awareness and understanding and encourage trial of Dow AgroSciences crop protection products. To influence growers during their decision-making period for product selection. AUDIENCE: Growers (20+ acre pecan, 100+ acre citrus, 200+ acre peanut, 1+ acre fruiting vegetable, 350+ acre rice and 1+ acre potato) MERIT: Syngenta Crop Protection / Martin Williams NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates, Inc. John Deere / In-house Syngenta Crop Protection / Martin Williams (2) FMC Corporation / Nicholson Kovac Inc. Valent USA Corporation / archer>malmo DIRECT MAIL - FARMER-DIRECTED - THREE-DIMENSIONAL CLIENT: Pfizer Animal Health, New York, NY - Eric Farrand AGENCY: Charleston/Orwig, Hartland, WI - Wynnie Zuchowski MESSAGE: To provide overseas trip attendees with the information they needed to be fully prepared for their meetings. Using the air mail concept, a booklet of key information about the trip was created and sent along with a Denmark travel booklet and a postcard showing a location attendees would be visiting during their stay. AUDIENCE: Pfizer's group of key customers (veterinarians) participating in the Denmark biennial meeting of the International Pig Veterinary Society MERIT: ONEOK Energy Marketing / David & Associates NATIONAL FINALISTS: Valent USA Corporation / archer>malmo Pfizer Animal Health / Charleston/Orwig ARM & HAMMER Animal Nutrition / Charleston/Orwig Pioneer Hi-Bred International, Inc. / McCormick Company CROPLAN GENETICS / Colle+McVoy Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications BASF Plant Science L.L.C. / Charleston/Orwig DIRECT MAIL - DIRECTED TO DEALERS, DISTRIBUTORS & SALES REPS - FLAT CLIENT: Nationwide Agribusiness, Des Moines, IA - Courtney Donohue AGENCY: In-house MESSAGE: To create awareness that the SNAP ordering site is available, convenient and cost-effective. To inform consumers that the SNAP site allows for the ordering of customized brochures and other materials. AUDIENCE: Sales agents, brokers, sales managers, sales directors, employees and senior management MERIT: Southern Shows Inc. / In-house NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac The Mosaic Company / Bader Rutter & Associates, Inc. Livestock Marketing Association / Blasdel Cleaver Schwalbe Communications Latham Hybrids LLC / In-house John Deere Agri Services / John Deere In-house & Fuston Creative DIRECT MAIL - DIRECED TO DEALERS, DISTRIBUTORS & SALES REPS - THREE DIMENSIONAL CLIENT: GreenLeaf Genetices, Omaha, NE - Jeff Jorgensen AGENCY: Ervin & Smith Advertising, Omaha, NE - Lynnette Roxburgh MESSAGE: To create a unique, personalized beer mug invitation containing details of the GreenLeaf Oktoberfest meetings. AUDIENCE: Seed company attendees participating in GreenLeaf's Oktoberfest in Des Moines, IA MERIT: Bayer CropScience / Rhea and Kaiser Marketing Communications NATIONAL FINALISTS: Merial Limited / Bader Rutter & Associates, Inc. BASF Agricultural Products / Quarry Integrated Communications Schering-Plough Animal Health Corp. / Swanson Russell Associates PIC North America / Group Leaf LLC ARM & HAMMER Animal Nutrition / Charleston/Orwig John Deere Credit / Mackenzie Zinpro Performance Minerals / Idea Outpost Billboards or Other Outdoor Ads CLIENT: Dow AgroSciences Canada, Calgary, Alberta - Stan Audette AGENCY: AdFarm, Calgary, Alberta - Jennifer Norrie MESSAGE: Flexibility. Baseline is a customizeable, one-pass cereal herbicide that can be formulated for individual fields based on the weed spectrum present. AUDIENCE: Western Canadian retailers chosen to market Baseline; Western Canadian cereal growers that are customers of these selected retails MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Illinois Soybean Association / Mary Auth Marketing & Public Relations Strategies Delta & Pine Land Company / Brighton Agency, Inc. Dow AgroSciences / Bader Rutter & Associates, Inc. FMC Corporation / Nicholson Kovac Bayer CropScience / AdFarm Ethanol Promotion and Information Council (EPIC) / Integer CUSTOMER BROCHURES, CATALOGS - FARMER-DIRECTED - SINGLE CLIENT: Case IH North America, Racine, WI - Krista Knigge AGENCY: Colle+McVoy, Minneapolis, MN - Myrna Krueger MESSAGE: Case IH understands the increasing demands on farmers and is evolving to meet these needs. AUDIENCE: A global audience of cash crop producers farming 1,000+ acres MERIT: Bayer CropScience / Rhea and Kaiser Marketing Communications NATIONAL FINALISTS: Bayer CropScience / AdFarm Syngenta Crop Protection / Gibbs & Soell Lindsay Manufacturing Company / Ervin & Smith Advertising Golden Harvest Seeds / Ervin & Smith Advertising ARM & HAMMER Animal Nutrition / Charleston/Orwig Dairylea Cooperative / Pinckney Hugo Group Hagie Manufacturing / Lessing-Flynn CUSTOMER BROCHURES, CATALOGS - FARMER-DIRECTED - SERIES CLIENT: John Deere, Lenexa, KS - Steve Tomac and Tom Schreier AGENCY: In-house MESSAGE: New 30 Series Tractors, 6030 Premium to 8030 Series, give customers the tools they need to be successful. AUDIENCE: Farmers and production ag, in applications from row-crop to livestock production to commercial hay MERIT: Valent BioSciences Corporation / The Meyocks Group NATIONAL FINALISTS: Frontier - Division of John Deere / In-house Archer Daniels Midland / Jones & Thomas, Inc. Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Cargill Animal Nutrition / BOOST, Inc. Central Life Sciences, formerly Wellmark International / Celtic Marketing, Inc. Brochures, Catalogs - Directed to Dealers, Distributors & Sales Reps CLIENT: National Pork Board, Clive, IA - Becca Henricks AGENCY: The Richards Group, Dallas, TX - Travis Hopper MESSAGE: The Other White Meat can be used to make menus more "wow." With four new cuts and non-traditional ways of preparing old favorites, The Other White Meat is a healthy, contemporary, and tasty solution to your menu challenge. AUDIENCE: Chefs, restaurteurs, and those in the food service industry with the influence to determine menu items MERIT: BASF Agricultural Products, Global Insecticide Marketing /Quarry Integrated Communications NATIONAL FINALISTS: Prairie Farms Dairy / Ron Scherer & Company Bayer CropScience / AdFarm Pfizer Animal Health / Charleston/Orwig BASF Turf & Ornamentals / Winnercomm, Inc. POINT-OF-PURCHASE MATERIALS CLIENT: Dow AgroSciences, Indianapolis, IN - Russ Bragg AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI - Donna Queisser MESSAGE: Nothing provides a more superior level of insect protection than Herculex I, Herculex RW and Herculex XTRA. AUDIENCE: Corn growers, Mycogen dealers, Herculex licensees MERIT: Wisconsin Milk Marketing Board / Stephan & Brady, Inc. NATIONAL FINALISTS: Delta & Pine Land Company / Brighton Agency, Inc. New York State Fair / Latorra, Paul & McCann Bayer CropScience / Rhea & Kaiser Marketing Communications Zinpro Performance Minerals / Idea Outpost Cotton Board / In-house EXHIBITS CLIENT: Valent USA Corporation, Walnut Creek, CA - Lori Theine AGENCY: archer>malmo, Memphis, TN - Tracy Ward MESSAGE: To create awareness for Valor Herbicide as the choice for residual weed control in cotton. AUDIENCE: Cotton farmers and dealers in the Midsouth and Southeast, mostly men 35-50. MERIT: FMC Corporation / Nicholson Kovac NATIONAL FINALISTS: Golden Harvest Seeds / Ervin & Smith Advertising Syngenta Crop Protection / Martin Williams Nebraska Ethanol Board / David & Associates Trans Ova Genetics / Filament Marketing The Mosaic Company / Bader Rutter & Associates, Inc. Pioneer Hi-Bred International, Inc. / McCormick Company Agriculture and Agri-Food Canada / Adculture Group Inc. PREMIUM/SPECIALTIES CLIENT: Monsanto Company, St. Louis, MO - EJ Coble-Pnning AGENCY: Osborn & Barr Communications, St. Louis, MO - Rhett Hawkins MESSAGE: DEKALB offers strong roots, stalks and yields. AUDIENCE: Large, competitive brand corn growers MERIT: Bayer CropScience / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Valent USA Corporation / archer>malmo Agriliance / Albarella Design Dairyland Seed Co., Inc. / Charleston/Orwig United Soybean Board / Osborn & Barr Communications Seminis / In-house CROPLAN Genetics/ Colle+McVoy CORPORATE IDENTITY CLIENT: Garst Seed Company, Slater, IA - Lori Thomas AGENCY: SOLUTIONS Inc., Des Moines, IA - Doug Reynolds MESSAGE: Garst BLUE plus corn-based ethanol YELLOW blends into GREEN benefits for the environment and the farm economy. AUDIENCE: 500+ acre corn/soybean growers MERIT: FMC Corporation / Nicholson Kovac NATIONAL FINALISTS: BASF Professional Vegetation Management / Winnercomm, Inc. American Association of Equine Practitioners & Fort Dodge Animal Health / Latorra, Paul & McCann Ridley Block Operations / Paulsen Marketing ADVERTISING TO AGRIBUSINESS - ADVERTISEMENTS CLIENT: Broadhead +Co, Inc., Minneapolis, MN - Dean Broadhead AGENCY: In-house MESSAGE: To reinforce the mission of Broadhead + Co as an agency focused on the business and lifestyle of rural America. AUDIENCE: Agribusiness and rural lifestyle marketers MERIT: Iowa Farmer Today / Davis Harrison Dion NATIONAL FINALISTS: Hoard's Dairyman / Charleston/Orwig RFD-TV / Osborn & Barr Communications Advertising to Agribusiness - Other Elements CLIENT: Colle+McVoy, Minneapolis, MN - Josette Hutchinson AGENCY: In-house MESSAGE: The annual Colle+McVoy party is the place to have fun and hang out with the coolest people at NAMA. AUDIENCE: National NAMA Conference Attendees MERIT: Paulsen Marketing / In-house NATIONAL FINALISTS: Farm Progress / In-house Hoard's Dairyman / Charleston/Orwig DairyBusiness Communications / Creative Direction, Inc. Swanson Russell Associates / In-house (2) OVERALL PUBLIC RELATIONS CAMPAIGN CLIENT: Engineered Storage Products Company, DeKalb, IL - Rick Jones AGENCY: OPEN ROADS, Milwaukee, WI - Jon Anderson MESSAGE: To re-establish the Harvestore brand and infuse energy to once again sell new Harvestore structures. AUDIENCE: Farmers requiring storage for haylage or high moisture corn; Influencers who advise farmers on feed storage decisions MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell, Inc. - San Francisco, CA New Holland North America / H.B. Fritz & Associates, Inc./Maclay & Shoemaker Graphics BASF Corporation / Padilla Speer Beardsley Inc. Syngenta Crop Protection / Gibbs & Soell Public Relations Alberta Agriculture, Food and Rural Development / AdFarm Syngenta Seeds / Gibbs & Soell Inc. John Deere Worldwide Commercial & Consumer Equipment Division /Osborn & Barr Communications Media Relations CLIENT: Council for Biotechnology Information, Washington, D.C. - Karen Anderson AGENCY: Fleishman Hillard, Dallas, TX - Colleen Parr MESSAGE: To create consumer awareness and acceptance of biotech crops by showcasing how biotech crop adoption continues at a rapid pace worldwide by placing the report's findings in a context of interest to targeted opinion leaders. AUDIENCE: Opinion leaders (news attentive adults) MERIT: FMC Corporation / Nicholson Kovac Inc. NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac Bayer CropScience / AdFarm Syngenta Crop Protection / Gibbs & Soell Public Relations Valent USA Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Pfizer Animal Health / Charleston/Orwig Sunkist Growers / Integrated MarketingWorks Case IH / Morgan&Myers PUBLIC AFFAIRS/ISSUES MANAGEMENT CLIENT: Dairy Management Inc., Rosemont, IL - David Pelzer and Jennifer Wing AGENCY: Weber Shandwick, Bloomintgon, MN - Polly O'Grady MESSAGE: To encourage everyone in the dairy industry to embrace an industry-wide crisis plan that identifies specific roles and responsibilities, as well as action steps and communication information in the event of a dairy industry crisis. AUDIENCE: CEOs from DMI, IDFA, NMPF and USDEC; Crisis response leads from government agencies; Representatives of nongovernmental organizations MERIT: Diamond Pet Foods / Anderson Kisner Fallon Public Relations and Woodruff Sweitzer NATIONAL FINALISTS: Dairy Management Inc. / The Integer Group Almond Board of California / Broadhead + Co, Inc. CHS Inc. / In-house Tweet |
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