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MAHINDRA ANNOUNCES SWEEPSTAKES PROGRAM FOR SOUTHERN CONSUMERS
Source: Mahindra news release

Residents in the five-state area along the Gulf Coast have the opportunity to win a Bill Dance Signature Series 3016 Mahindra Tractor and Loader as well as 186 other prizes in the Mahindra "Work Hard, Play Hard" Sweepstakes.

Through March 31, 2011, legal residents of Alabama, Florida, Georgia, Louisiana and Mississippi, who are 25 years of age, can enter the sweepstakes by visiting their local participating Mahindra Dealer or by visiting the sweepstakes website at www.MahindraUSA.com/sweepstakes.

In addition, participating Mahindra Tractor Dealers are offering a free copy of Bill Dance's "Fishing Tips" book for test driving a Mahindra Tractor during the sweepstakes promotional period.

The First Grand Prize in the sweepstakes is a Bill Dance Signature Series 3016 Mahindra Tractor -- a 4WD 28 horsepower tractor with front-end loader that is ideal for medium-duty applications including home and commercial landscaping, vegetable gardening, lawn and grounds maintenance and light construction.

The Mahindra sweepstakes also features a TRACKER Pro-Angler 16 bass boat & trailer as the Second Grand Prize and 185 other prizes including Bill Dance fishing tackle and accessories.

"The Mahindra 3016 Tractor is ideal for southern farmstead maintenance and chores," stated Mahindra USA vice president, marketing and organizational development Mike Hilderbrand. "Through this sweepstakes, we are hopeful that more people in the South become familiar with Mahindra and its quality line-up of tractors."

"Mahindra tractors have the qualities I admire -- they're tough, powerful, and durable," said championship fisherman Bill Dance. "I am pleased to have my name associated with Mahindra, the number one selling tractor in the world."

For complete sweepstakes rules, visit the Mahindra website. No purchase or payment of any kind is necessary to win. Odds of winning are dependent on the number of eligible entries received.

Mahindra USA (MUSA) is part of the US $ 7.1 billion Mahindra Group's Automotive and Farm Sector -- the #1 selling tractor company in the world, based on volumes.


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