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Best of NAMA 2020

The Agri-Marketer of the Year Award is the most prestigious recognition that the National Agri-Marketing Association (NAMA) bestows. From local chapters to the national level, the award honors outstanding accomplishments in the field of marketing to ag producers and recognizes innovative leadership and exceptional performance by an individual. At the national level, one winner each year receives the Robert S. Kunkel Award, named after NAMA's first national president, a pioneer and leader in the field of agri-marketing. Presented with this award during the spring Agri-Marketing Conference, the 2000 recipient is R.W. "Bud" Porter, Senior Vice President, North American Agricultural Marketing, John Deere.


NAMA chapters may either operate the awards program locally and submit chapter recipients to the national level, or nominate candidates directly for national consideration. Individuals considered must be directly associated with a company or firm that markets products and services to farmers or ranchers.


Each candidate for Agri-Marketer of the Year is evaluated based on a specific set of criteria. These criteria and the point value of each are:

Accomplishments (40 points): What has the candidate achieved that distinguishes him or her? Primary emphasis should be placed on accomplishments within the past 18 months.

Innovative ability (20 points): What unusual obstacles or problems has the nominee's fresh or unique approach solved satisfactorily? What new ideas has the nominee initiated and put into practice?

Leadership (20 points): How has the candidate demonstrated an ability to lead others toward creative solutions of problems? Is the individual an established leader in the agricultural industry?

Scope of responsibilities (10 points): How much responsibility does the nominee have for marketing? Does the nominee determine objectives and make decisions, or are they delegated? Essentially, what are the person's responsibilities and what authority does the person have to carry them out?

Professional status (10 points): How has the person engaged in professional organizations and associations such as NAMA? What's his or her professional status within the ag community? AM

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