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STUDY SHOWS FARMERS DOWNSHIFTING TO AVOID COSTS
Source: J.L. Farmakis news release

The latest Farmer Speaks research study conducted in August, 2016 by Millennium Research and commissioned by J.L.Farmakis, Inc. reveals farmers are holding off on equipment purchases and trying less expensive inputs to reduce costs. Among the findings:

*The number of farmers making no new equipment purchases nearly doubled over their own projections of 36% from February 2016 to 67%. The one bright spot:
Precision ag equipment

*Only about half of the anticipated reductions in input purchases occurred this spring as planned

*Farmers are looking to store the surplus from their anticipated "above average" crop at local elevators this year, not adding on farm storage

Bill Farmakis, President of J.L. Farmakis, Inc. shared observations from the latest research. "While farmers are driven to survive this downturn, the study reports a high level of satisfaction among growers who traded from branded premium products to less expensive options, which is surprising to me," says Farmakis. He wonders how the continued interest in cost-cutting will play out as farmers make plans for 2017.

Differences in which products are substituted most often are evident between farmers over and under 2,000 acres. The study showed 2000+ acre growers reduced seed traits at the highest percentage, yet swapped crop protection products at the lowest rate. Farmers with 500 -2,000 acres were most likely to switch crop protection products rather than traits, and moved over 40% of their acres when making that decision to go generic or with a store brand.

Farmers are more connected than ever before. Even as mobile technology gains ground, print remains the first choice for agronomic information, after the local retailer.

Furthermore, 24% of growers tune in to radio and their local farm broadcaster to keep up with the markets.

If interested in a copy of the latest study, contact your J.L. Farmakis, Inc. representative or request the latest Farmer Speaks study online at jlfarmakis.com/farmerspeaks.

About J.L. Farmakis, Inc.

J.L. Farmakis, Inc. Agricultural Division comprises one of the largest media groups in agriculture. This includes its unique farm newspapers and state farm radio networks along with a growing list of digital opportunities. The company has served many clients since 1972. J. L. Farmakis, Inc. is one of the oldest independent rep firms in the United States and has one of the most experienced sales forces in the country with an average of over 22 years experience.


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