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Source: CNH Industrial news release

RACINE, Wisconsin - Announced today, CNH Industrial N.V. has joined a group of industry-leading firms and venture capital firms in the Series B funding round of EarthOptics, an innovative ag tech startup. Through its proprietary sensor technology, EarthOptics is able to precisely measure the health and structure of the soil. This partnership allows Case IH to accelerate the road map for autonomous tillage, reducing the need for inputs and helping farmers to implement sustainable practices by directly measuring carbon impact.

"Building on our sustainability promise, Case IH has taken an ecosystem approach partnering with an innovative young company and key industry leader to deliver breakthrough solutions for our farmers," said Scott Harris, Case IH global brand president.

Improved agronomic solutions are essential to meeting the demands of the ever-growing world population. This partnership underscores the company's commitment to agronomically superior solutions, allowing Case IH to deliver to its customers a complete technology solutions package and accelerate what is possible in tillage automation and, in the future, autonomy.

"Innovation and sustainable advancements drive everything we do at Case IH," said Monte Weller, Case IH global product line director. "We are proud to be part of EarthOptics' vision for the future of agriculture and excited to help create more sustainable operations for those who feed the world."

EarthOptics' solution is able to take an accurate measure of the carbon sequestered in the field at a different point in time. This enables farmers to make informed decisions on their operation about their practices and potentially provide key data and validation for them to participate in the growing carbon credit market.

In addition to advancing sustainable farming practices, EarthOptics will enhance Case IH products and the ability to create technology solutions that allow farmers to: till only where needed; accurately map soil carbon captured; improve routine soil fertility and health measures; and dramatically reduce costs. This technology will have unprecedented benefits for the entire CNH Industrial agricultural segment and commercial plans will be the subject of future announcements.

"At Case IH, we are proud of the vital role we play in increasing farmers' productivity as they feed the world with fewer acres, dollars and workers," Harris said. "By accelerating and encouraging innovation in the future of ag technology, we are always looking for partners who can help us bring farmers full solutions that bridge sustainability, technology and automation."

For more information about the Case IH soil management portfolio, visit

About Case IH

Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive and reliable equipment - designed to meet today's agricultural challenges. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity-enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools. Case IH is a brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI).

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