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DAVID DECEMBER JOINS CLAAS AS ITS NEW HEAD OF SALES AND MARKETING
Aug. 10, 2023
Source: CLAAS news release
Omaha, NE - - CLAAS of America is pleased to announce that David December has joined the company as Head of Sales and Marketing. David brings with him an extensive background in sales, marketing, and global communications with a number of prominent agricultural and industrial brands.
"We are excited to add David December to our senior leadership team," explained Eric Raby, Senior Vice President, Americas, for CLAAS. "I'm extremely confident that his experience, education and deep understanding of the agriculture market will make him a valuable asset in his new role leading the sales and marketing departments."
In previous positions, David successfully implemented marketing strategies that expanded brand awareness, increased channel sales, and improved product positioning.
Most recently, he was the Vice President of Marketing for a large equipment dealership where he optimized and replaced the existing e-commerce presence, developed a strong brand strategy, and monetized tech support. He met his objectives by increasing the company's strategic communications and staying well informed about the equipment, emerging technologies, and trends within the industry.
David holds a Bachelors of Business Administration, Marketing from the Wisconsin School of Business in Madison, Wisconsin.
About CLAAS
CLAAS of America Inc. offers a wide variety of technologically innovative tractors, combines, forage harvesters, balers, and hay tools to provide growers with optimum performance in the field. These premium equipment lines are designed by a dedicated engineering staff located at numerous factories worldwide and focused on the research and production. The design, performance, and reliability of this equipment have made CLAAS an international market leader. For more information, visit www.claas.com.
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